Testimonials

I love listener testimonials on the air, as long as they are done right! They add flavor, personality, and credibility to station claims. But getting great listener audio isn’t as easy as sending an...

I’ll start by saying I LOVE listener testimonials. Nothing sells a message better than a sincere, well-produced story from a passionate listener or credible celebrity. Their recommendation can be highly valuable. This article is about...

90% of all consumers assume testimonials in marketing messages are “made up.” They trust reviews for a product on some non-sales, third party platforms, most consumers do not trust testimonials when they see them as being in...

I’ll start by saying I LOVE testimonials as part of station imaging. And, celebrity testimonials are effective on the air. Nothing sells a radio brand better than a sincere, well-produced story from a passionate listener...

If you've had an idea that involved capturing audio outside of a recording studio, you know how challenging it is. But capturing audio in the field is necessary from time to time. And it's easier than ever because...