Writing

It's time radio programmers and personalities take advantage of existing free resources and implement proven strategies for better morning show promos. Did you know that a significant percentage of your radio station's post-morning show...

At many radio stations, the process of writing imaging copy tends to fall into one of two categories: Generic and Creative. There's a massive difference. This article is a guide to writing great imaging copy...

Morning show promos can improve ratings results. Promos that support character traits are also important. Promos are basically commercials for a radio show. And good commercials work! So doesn't it make sense to invest...