Friday, February 22, 2019

School Shout Outs Are a Great Way To Localize

At the beginning and end of each school year, radio stations look for ways to connect with kids and parents on these important events. But why start and stop just at the beginning and...

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Ditch the Facts: Tell Me a Story

One of the strongest recommendations for virtually all radio stations with personalities is to drop the news. At least, news as it's typically presented. Reading...