Sunday, July 5, 2020

How To Localize Your Radio Station

There’s something special about great radio stations locked into their communities. The locals can feel it. There’s a vibe that reflects the audience in a way that’s hard to quantify. Being uniquely local is...

The Importance of Being Local

In the never-ending dialogue surrounding the perfect formula for winning radio, the concept of live & local is always looming. It almost always ranks just behind, "How much should we talk?" and "Where should we...

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How To Use Your Personality Profile

You've gone through the exercise, and grinded to create a perfect character map of each radio personality on a show. Now what? Don't just...