How to Develop a Local Character
Every radio show has wanted to say something about a topic that may be wrong for their personality brand. And nearly every show has wished they had another voice on the air to play...
How To Localize Your Radio Station
There’s something special about great radio stations locked into their communities. The locals can feel it. There’s a vibe that reflects the audience in a way that’s hard to quantify. Being uniquely local is...
Are Parody Songs Right For Your Show?
You're not Bob Rivers (except for you, Bob Rivers). Bob is the dynamic, legendary morning personality in Seattle. Bob makes parody songs work for...
