How to Develop a Local Character
Every radio show has wanted to say something about a topic that may be wrong for their personality brand. And nearly every show has wished they had another voice on the air to play...
How To Localize Your Radio Station
There’s something special about great radio stations locked into their communities. The locals can feel it. There’s a vibe that reflects the audience in a way that’s hard to quantify. Being uniquely local is...
Listen and Respond: The Spirit Of Improv and Personality Radio
What is the most important trait of an air personality? The answer: It's being likable. Genuinely likable. A spirit of likability transcends everything else....
