How To Localize Your Radio Station
There’s something special about great radio stations locked into their communities. The locals can feel it. There’s a vibe that reflects the audience in a way that’s hard to quantify. Being uniquely local is...
The Importance of Being Local
In the never-ending dialogue surrounding the perfect formula for winning radio, the concept of live & local is always looming. It almost always ranks just behind, "How much should we talk?" and "Where should we...
How To Use Your Personality Profile
You've gone through the exercise, and grinded to create a perfect character map of each radio personality on a show. Now what? Don't just...
