Wednesday, August 17, 2022

Applying the Art of Music Scheduling

The difference between great radio stations and good radio stations is art, not science. Of course, all great stations have a solid foundation. That's science. But have you heard stations that just sound magical? They...

Music Scheduling: First Things First

You've just taken over a new radio station. It's time to figure out what's going on with the music scheduling software. You roll up your sleeves and wade into the data. Where do you...

To Achieve Music Variety You must Understand Music Variety

Perhaps the most misunderstood programming concept for music-based formats is defining what  music variety really is. We think we understand it, but our definition of the term often has as many applications as there...

Music Programming: Tips to Get Sound Coding Right

Many programmers and music directors spend hours and hours coding their songs. The effort is time well spent. It's important. And it takes time to really analyze the songs and get sound coding right. But...

Promotions Download: Christmas Songs Safe List

Here is a list of highly-researched Christmas songs that are safe for most stations to program, courtesy of P1 Research.

7 Tips For Perfect Song Segues

Every single thing that happens on-air is important. For music stations, that's particularly true for song segues. How songs fit together is critical to the listening experience. Pay attention to this detail to create...

5 Immutable Laws of Music Scheduling

With a hearty shout out to Ries and Trout and their 22 Immutable Laws Of Marketing, there are several fundamentals of managing a radio station's database. You might call it the 5 immutable laws...

How Music Segmentation Drives Radio Ratings

In analyzing hundreds of perceptual studies for clients, it’s clear that two primary characteristics correlate most to ratings success and stations that over-achieve: Audience Satisfaction And Passion For the Music Mix A Truly Fun...

The Spoke Theory Of Music Programming

Every programmer knows what the strongest songs are. Or at least they should. Listeners can't get enough of the big hits. The turn-it-up songs guarantee a win in a button-punch comparison battle between two...

A Sure Fire Solution To Unscheduled Music Positions

What's the worst part of scheduling music? Almost universally, program directors and music directors will tell you it's unscheduled music positions. They drive you crazy! And you spend hours fixing them, or trying to tweak...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Feature: Never Been Kissed

Never Been Kissed can be a one-day feature or a week-long promotion that fulfills a goal for listeners each day, with a different storyline....
0:00
0:00