Music Programming Theory

How To Sort Music Categories: Two Theories

Music research guides what to play but won't tell you how to play those songs. The art of music programming begins when you sort music categories. Programmers must have a strategic focus to make...

Win The Most Music Battle: Play Two More Songs Each Hour

The battle over who plays the most music rages on, though today's competition from streamers makes many radio station tactics irrelevant. Still, in a direct format, head-to-head competition, how would you like to find...

Don’t Just Play It: Celebrate New Music

Programmers make multiple decisions on whether or not to add a song to the playlist, but how can a station become associated with that song and gain credit for playing it? Doesn't it make...

Considerations To Program New Music

A lot of programmers aren't going to like this, and many won't agree with it, mostly because they don't want to agree with it. It's about how to program new music, one of the most controversial...

The Spoke Theory Of Music Programming

Every programmer knows what the strongest songs are. Or at least they should. Turn-it-up songs guarantee a win in a button-punch comparison battle between two stations. But not every song is a mega-hit. Good...

To Achieve Music Variety You must Understand Music Variety

Perhaps the most misunderstood programming concept for music-based formats is defining what music variety means. Program Directors think they understand it, but the common definition of the term has as many applications as there...

Use The Pendulum Model to Improve Music Flow

The Holy Grail of music programming is finding a way to improve music flow. It's probably how Alexander Graham Bell felt the first time he heard the telephone ring. Music flow should be a...
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