Music Research

Whether flipping to an All-Christmas format or just adding songs to an existing format, radio programmers should follow a longstanding programming guideline: Play the hits. But what are the Christmas hits? There are so...

Programmers want to know everything possible about music. The more detail and insight, the more we can fine-tune the playlist. It's part of the pursuit of a perfect radio station. But in the endless...

Response rates from research panels continue to be a challenge. Online music surveys are a great way to gather feedback from listeners if the sample is recruited and managed properly. But it's harder than...

Over the years, online music research has prospered. It's now accepted as an effective, affordable method of gathering data. And programmers use the information to make critical decisions. But response rates have plummeted in...

In analyzing hundreds of perceptual studies for clients, it’s clear that two primary characteristics correlate most to ratings success and stations that over-achieve: Audience Satisfaction And Passion For the Music Mix A Truly Fun...

Programmers who base music choices on research and data feel confident in decisions from data. They reason the information gathered from real listeners is more reliable than "gut". But there is a flaw in...

The results of a new music research project have come in. 600 songs were tested, and there are reams of data. Now it's time to interpret results and get it on the air. But...

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It's time to improve results by adjusting the traditional scale used to...

Sometimes, to get more, it makes sense to ask for less. And that can be absolutely the case when conducting online music surveys. In this article, I share key insights that will help your station...