Music Research

Contemporary problems require contemporary solutions, and radio programmers face many new problems. This all-new seminar shows broadcasters why your audience is declining even as you put more and more emphasis on research, data, and...

Whether flipping to an All-Christmas format or just adding songs to an existing format, radio programmers should follow a longstanding programming guideline: Play the hits. But what are the Christmas hits? There are so...

Programmers want to know everything possible about every song. The more detail and insight, the more we can fine-tune the playlist. It's part of the pursuit of a perfect radio station. But losing touch...

Research response rates continue to be a challenge. Online music surveys are a great way to gather feedback from listeners if the sample is recruited and managed correctly. Still, it's more complicated than ever...

Over the years, online music research has prospered. It's now accepted as an effective, affordable method of gathering data, and programmers use the information to make critical decisions. But response rates have plummeted in...

In analyzing hundreds of perceptual studies for clients, it’s clear that two primary characteristics correlate most to ratings success and stations that over-achieve. They deliver audience satisfaction that elicits passion for the music mix...

Programmers who base music choices on research feel confident in decisions from the data. But there is a flaw in the logic, mainly if the information is gathered through online music clubs. Online music research...

Programmers generally accept a music programming strategy that starts with a code more suitable for physicians: Do no harm. That's still good advice for Doctors, but it no longer works for radio stations. Shorter...

The results of a new music research project have come in. Six hundred songs were tested, and there are gigabytes of data. Now, it's time to interpret results, sort the music, and get it...

Radio station music research has been around for decades, but many stations are still testing songs with outdated methods. It's time to improve results by adjusting the traditional scale used to rate songs. Start...