Music Programming

Music: How To Use Mood Coding

Setting attributes and codes in music scheduling software is confusing to many programmers. There are so many options, and we want to use all the power of the software to generate a perfect music...

How to Fix Music Rotation Problems

It would be nice if every music scheduling problem had a fast solution, like a cause and effect. Problems would be so easy to trace. But programming isn't like that. It's more complex. That's...

Programming Secrets To Adjust In a Weak Music Cycle

Music ebbs and flows. Sometimes, the hits are strong for your format. Sometimes, they're not. What can a programmer do when there's a lack of mainstream, mass-appeal hits? The music cycle affects ratings, and...

How Music Segmentation Drives Radio Ratings

In analyzing hundreds of perceptual studies for clients, it’s clear that two primary characteristics correlate most to ratings success and stations that over-achieve. They deliver audience satisfaction that elicits passion for the music mix...

The Danger of Using Online Music Clubs For Music Research

Programmers who base music choices on research feel confident in decisions from the data. But there is a flaw in the logic, mainly if the information is gathered through online music clubs. Online music research...

How Shorter Attention Should Affect Song Selection

Programmers generally accept a music programming strategy that starts with a code more suitable for physicians: Do no harm. That's still good advice for Doctors, but it no longer works for radio stations. Shorter...

Repetition, Library Depth and Rating Results

The ratings are in. There is a TSL (time spent listening) problem. The cume went up, but average quarter hours are down. Management wants an explanation. The first thought is to examine library depth....

How To Sort Music Categories: Two Theories

Music research guides what to play but won't tell you how to play those songs. The art of music programming begins when you sort music categories. Programmers must have a strategic focus to make...

Win The Most Music Battle: Play Two More Songs Each Hour

The battle over who plays the most music rages on, though today's competition from streamers makes many radio station tactics irrelevant. Still, in a direct format, head-to-head competition, how would you like to find...

Don’t Just Play It: Celebrate New Music

Programmers make multiple decisions on whether or not to add a song to the playlist, but how can a station become associated with that song and gain credit for playing it? Doesn't it make...
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