Thursday, September 17, 2020

Fix Music Research Response Rates By Completing The Feedback Loop

Over the years, online music research has prospered. It's now accepted as an effective, affordable method of gathering data. And programmers use the information to make critical decisions. But response rates have plummeted. In this...

Music Research: 5 More Ways To Improve Response

How can I improve response from my research panel? That's the most asked question about online music tests. Online music surveys are a popular way for radio stations to gather information from listeners. It's inexpensive,...

How Music Segmentation Drives Radio Ratings

In analyzing hundreds of perceptual studies for clients, it’s clear that two primary characteristics correlate most to ratings success and stations that over-achieve: Audience Satisfaction And Passion For the Music Mix A Truly Fun...

Improve Music Research: Eliminate The Middle

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It's time to improve results by adjusting the traditional scale used to...

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The Case For Separate Show Imaging

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to...