Monday, March 1, 2021

Improve Music Research: Eliminate The Middle

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It's time to improve results by adjusting the traditional scale used to...

Music Research: Ask For Less

Sometimes, to get more, it makes sense to ask for less. And that can be absolutely the case when conducting online music surveys. In this article, I share key insights that will help your station...

Music Research: Asking About Burn Is Useless

Programmers want to know everything possible when making music decisions. That's understandable. The more detail and insight, the more we can fine-tune the playlist. It's part of the pursuit of a perfect radio station....

Fix Music Research Response Rates By Completing The Feedback Loop

Over the years, online music research has prospered. It's now accepted as an effective, affordable method of gathering data. And programmers use the information to make critical decisions. But response rates have plummeted. In this...

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End of School Year Ideas

The end of school year doesn't have the same promotional opportunities as the beginning of the year or Back to School time. Most of...