Saturday, August 24, 2019

How Music Segmentation Drives Radio Ratings

In analyzing hundreds of perceptual studies for clients, it’s clear that two primary characteristics correlate most to ratings success and stations that over-achieve: Audience Satisfaction And Passion For the Music Mix A Truly Fun...

Music Research: Get More Response-Ask For Less

Sometimes, to get more, it makes sense to ask for less. That sounds strange, but it's not a contradiction of terms. It's reality, and it certainly applies to the world of online surveys. How many times...

Music Research: Asking About Burn Is Useless

Programmers want to know everything possible when making music decisions. That's understandable. The more detail and insight, the more we can fine-tune the playlist. It's part of the pursuit of a perfect radio station....

The Danger of Using Online Music Clubs For Music Research

Programmers who base music choices on research and data feel comfortable and confident in the decisions they make. They reason feedback from real listeners is more reliable than good old fashioned "gut". But there...

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6 Ways to Grow the Database Without Annoying Listeners

One of the most effective and valuable promotion and marketing assets is a listener database. It's also one of the most under-used. That's especially...