Sunday, January 19, 2020

How Music Segmentation Drives Radio Ratings

In analyzing hundreds of perceptual studies for clients, it’s clear that two primary characteristics correlate most to ratings success and stations that over-achieve: Audience Satisfaction And Passion For the Music Mix A Truly Fun...

Music Research: Get More Response-Ask For Less

Sometimes, to get more, it makes sense to ask for less. That sounds strange, but it's not a contradiction of terms. It's reality, and it certainly applies to the world of online surveys. How many times...

Music Research: 5 More Ways To Improve Response

How can I improve response from my research panel? That's the most asked question about online music tests. Online music surveys are a popular way for radio stations to gather information from listeners. It's inexpensive,...

Fix Music Research Response Rates By Completing The Feedback Loop

Over the years, online music research has prospered. It's now accepted as an effective, affordable method of gathering data. And programmers use the information to make critical decisions. But response rates have plummeted. There are...

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Eliminate Qualified Statements For More Personality Power

An important trait air talent brings to the air is the ability to tell personal stories from. The ability to Harvest Your Life separates a show...