Friday, November 27, 2020

Music Research: Ask For Less

Sometimes, to get more, it makes sense to ask for less. And that can be absolutely the case when conducting online music surveys. In this article, I share key insights that will help your station...

Music Research: Asking About Burn Is Useless

Programmers want to know everything possible when making music decisions. That's understandable. The more detail and insight, the more we can fine-tune the playlist. It's part of the pursuit of a perfect radio station....

Music Research: How To Interpret Results

The results of a new music research project have come in. 600 songs were tested, and there are reams of data. Now it's time to interpret results and get it on the air. But...

Improve Music Research: Eliminate The Middle

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It's time to improve results by adjusting the traditional scale used to...

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A Step By Step Guide to Automated Email Drip Campaigns

Once a radio station commits to email marketing as part of the listener engagement strategy, take advantage of the capabilities of this powerful tool....