Tuesday, October 15, 2019

Music Research: 5 More Ways To Improve Response

How can I improve response from my research panel? That's the most asked question about online music tests. Online music surveys are a popular way for radio stations to gather information from listeners. It's inexpensive,...

The Danger of Using Online Music Clubs For Music Research

Programmers who base music choices on research and data feel comfortable and confident in the decisions they make. They reason feedback from real listeners is more reliable than good old fashioned "gut". But there...

Music Research: How To Interpret Results

The results of the music research have come in. 600 songs have been tested, and you have reams of data. Now it's time to interpret results and get it on the air. The first thing you notice makes...

Fix Music Research Response Rates By Completing The Feedback Loop

Over the years, online music research has prospered. It's now accepted as an effective, affordable method of gathering data. And programmers use the information to make critical decisions. But response rates have plummeted. There are...

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