Monday, October 22, 2018

Improve Music Research: Eliminate The Middle

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It's time to improve results by adjusting the traditional scale used to...

Music Research: Asking About Burn Is Useless

Programmers want to know everything possible when making music decisions. That's understandable. The more detail and insight, the more we can fine-tune the playlist. It's part of the pursuit of a perfect radio station....

Fix Music Research Response Rates By Completing The Feedback Loop

Over the years, online music research has prospered. It's now accepted as an effective, affordable method of gathering data. And programmers use the information to make critical decisions. But response rates have plummeted. There are...

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