Wednesday, May 18, 2022

Music Research: How To Interpret Results

The results of a new music research project have come in. 600 songs were tested, and there are reams of data. Now it's time to interpret results and get it on the air. But...

Music Research: 5 More Ways To Improve Response

How can I improve the response from my research panel? That's the most asked question about online music tests. Online music surveys are a popular way for radio stations to gather information from listeners. It's...

Improve Music Research: Eliminate The Middle

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It's time to improve results by adjusting the traditional scale used to...

Music Research: Ask For Less

Sometimes, to get more, it makes sense to ask for less. And that can be absolutely the case when conducting online music surveys. In this article, I share key insights that will help your station...

Music Research: Asking About Burn Is Useless

Programmers want to know everything possible when making music decisions. That's understandable. The more detail and insight, the more we can fine-tune the playlist. It's part of the pursuit of a perfect radio station....

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Millionaire Is a Model For Radio Contests

The classic TV game show Who Wants To Be A Millionaire captured the world’s imagination. In fact, it came back with a new host...
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