Tuesday, June 18, 2019

Music Research: Asking About Burn Is Useless

Programmers want to know everything possible when making music decisions. That's understandable. The more detail and insight, the more we can fine-tune the playlist. It's part of the pursuit of a perfect radio station....

Fix Music Research Response Rates By Completing The Feedback Loop

Over the years, online music research has prospered. It's now accepted as an effective, affordable method of gathering data. And programmers use the information to make critical decisions. But response rates have plummeted. There are...

The Danger of Using Online Music Clubs For Music Research

Programmers who base music choices on research and data feel comfortable and confident in the decisions they make. They reason feedback from real listeners is more reliable than good old fashioned "gut". But there...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Cause Marketing Case Study: A Phone Call That Became Becky’s House

It was Thursday morning of Valentine's week. It was the morning that a single phone call became a powerful, sustainable cause marketing campaign. The...