Friday, February 22, 2019

Music Research: 5 More Ways To Improve Response

How can I improve response? That's the most asked question about online music tests. Online music surveys are a popular way for radio stations to gather information from listeners. It's inexpensive, especially compared to traditional...

The Danger of Using Online Music Clubs For Music Research

Programmers who base music choices on research and data feel comfortable and confident in the decisions they make. They reason feedback from real listeners is more reliable than good old fashioned "gut". But there...

Music Research: Asking About Burn Is Useless

Programmers want to know everything possible when making music decisions. That's understandable. The more detail and insight, the more we can fine-tune the playlist. It's part of the pursuit of a perfect radio station....

Music Research: How To Interpret Results

The results of the music research have come in. 600 songs have been tested, and you have reams of data. Now it's time to sort the results and get it on the air. The first thing you notice...

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3 Must-Have Traits For Radio Producers

Want a great radio show? Get a great radio producer. Can't afford a great producer? Improve your existing producer. Don't have a producer at...