News & Information

Inserting audio into an information segment can be a tremendous tool to make content come alive. When news audio drops accent a story, it adds pace, momentum and interest to a story, as long...

There's a lot of debate about the role of news on a music station. There are conflicting opinions on whether news in the traditional sense should be on any station at all. But one...

Traffic reports on radio stations need to change. Or be eliminated. But at least updated. It's terribly out of touch. This article shares four steps to fix radio traffic reports. Including:  Should traffic even be...

When you turn on the lights in your home, do you quickly thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Of course not. So...

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting, but this has...

Radio stations that depend on news and information have trended down, down, down. “It’s not us", they said. "It’s just PPM.” Well, it's time for stations in the news business to take notice. Radio's...

Programming information elements is not difficult, but it does takes time and attention. This article contains guidelines on how to make each update exciting, fresh and different, while still covering the biggest stories of the...

Information is everywhere. By the time it gets on the radio, most of your audience has either heard it or doesn't care. So how should news, weather, traffic, sports, and entertainment information be presented...

Consumer behavior patterns have changed dramatically in the last 10 years. We live in a world where anyone can get what they want when they want it, at the tap of a screen or...

There's a huge difference in simply presenting a news, sports or entertainment news segment and creating a feature that attracts and holds an audience. There are many factors, but in the end, it comes...