News Execution

In the past, radio stations worked hard to be the destination for information. Programmers worked and worked to break stories and become trusted sources. A reputation for news credibility was important. But times have...

Traffic reports on radio stations need to change. Or be eliminated. But at least updated. Most are terribly out of touch. This article shares four steps to fix radio traffic reports. Including:  Should traffic even...

There's a lot of debate about the role of news on a music station. There are conflicting opinions on whether traditional news should be on any station, but one thing is for sure: information...

Most stations provide information segments. It may be a formal newscast, sports update, or entertainment news. Effective writing is the difference between a boring segment and one that holds (and attracts) listeners.  Here are...

One of the most vital recommendations is to drop the news as it's typically presented. Reading a story that's more likely to be read in print than reading on the air is terribly boring....

Programming information elements is not difficult, but it does take time and attention. The goal should be to make each update exciting, fresh and different, while still covering the biggest stories of the day....

There's a huge difference between simply presenting a news, sports, or entertainment segment and programming a feature that attracts and holds an audience. There are many factors, but in the end, it comes down...

Consumer behavior patterns have changed dramatically. We live in a world where anyone can get what they want when they want it, at the tap of a screen, click of a mouse, or by...