Friday, July 20, 2018
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News & Information Execution

7 Best Practices to Use Audio Drops In Information Segments

Inserting audio into an information segment can be a tremendous tool to make content come alive. When news audio drops accent a story, it adds pace, momentum and interest to a story, as long...

Make Information A Tune In Seminar on Demand

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Fix Radio Traffic Reports In 4 Easy Steps

There's no doubt that many (most?) of us get traffic information from a smartphone or navigation screen in our vehicles, rendering radio traffic reports far less valuable than in the past. In fact, an argument...

4 Tips For News On a Music Station

There's a lot of debate about the role of news on a music station. There are conflicting opinions on whether news in the traditional sense should be on any station at all. But one...

Guide To Programming News Stories

Programming information elements is not difficult, but it does takes time and attention. This article contains guidelines on how to make each update exciting, fresh and different, while still covering the biggest stories of the...

What Has Happened to News Credibility?

In the past, radio stations worked hard to be the station listeners turned to for information. They worked and worked to break stories and become the trusted source. A reputation for news credibility was...

Uh Oh: Research Says Radio’s News Problem Has Reached The Danger Zone

Radio stations that depend on news and information have trended down, down, down over the past decade or so. “It’s not us", they said. "It’s just PPM.” Well, if you’re in the news business,...

How To Air Check News Segments

One of the most overlooked areas of radio programming is reviewing and critiquing information elements on the station. News and information segments often stand apart, outside what's considered normal jurisdiction for a programmer, and it's easy...

5 Tips For Writing Better News Stories

Most stations have some form of information segments on the air. It may be a formal newscast, sports updates or entertainment news feature, but at some point  tips for writing news will come in handy for...

How To Write News Stories With Perspective

There's a huge difference in simply presenting a news, sports or entertainment news segment and creating a feature that attracts and holds an audience. There are many factors, but in the end, it comes...

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Stunt: The Extreme Challenge

Kyle & Jackie O. are a terrific morning show on KISS 106.5 in Australia. They entertain in every break and create talk, and one...