News Performance

When you turn on the lights in your home, do you thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Does turning on the water...

Inserting audio into an information segment can be a tremendous tool to make content come alive. When news audio drops accent a story, it adds pace, momentum, and interest, as long as the audio...

Traffic reports on radio stations need to change. Or be eliminated. But at least updated. Most are terribly out of touch. This article shares four steps to fix radio traffic reports. Including:  Should traffic even...

There's a lot of debate about the role of news on a music station. There are conflicting opinions on whether traditional news should be on any station, but one thing is for sure: information...

One of the most vital recommendations is to drop the news as it's typically presented. Reading a story that's more likely to be read in print than reading on the air is terribly boring....