News Writing

When you turn on the lights in your home, do you thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Does turning on the water...

Inserting audio into an information segment can be a tremendous tool to make content come alive. When news audio drops accent a story, it adds pace, momentum, and interest, as long as the audio...

Most stations provide information segments. It may be a formal newscast, sports update, or entertainment news. Effective writing is the difference between a boring segment and one that holds (and attracts) listeners.  Here are...

One of the most vital recommendations is to drop the news as it's typically presented. Reading a story that's more likely to be read in print than reading on the air is terribly boring....

There's a huge difference between simply presenting a news, sports, or entertainment segment and programming a feature that attracts and holds an audience. There are many factors, but in the end, it comes down...