Wednesday, August 17, 2022

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting, but this has...

Ditch the Facts: Tell Me a Story

One of the strongest recommendations for virtually all radio stations with personalities is to drop the news. At least, news as it's typically presented. Reading a story that's more likely to be read in print...

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Steps to Better Performance Through Word Economy

It seems as if some personalities believe adding words makes them sound better. Air personalities often complain about having a hard time making a...