News & Information - Insiders Radio Network

Everybody cares about the kid who lost his lemonade stand, but a story about rising inflation or housing prices doesn’t…

Let’s get one thing straight: Nobody ever tuned in hoping your information segment stories would last longer and include all…

Nobody gets excited about a spokesperson who “issued a statement.” Nobody’s leaning in for “the suspect fled on foot.” And…

Remember journalism school? When they drilled the Five W’s into your head like gospel? You were probably taught that “Who,…

Ever hear a news anchor say: “Authorities managed to apprehend the assailant after a brief pursuit”? Now ask yourself: Would…

You ever hear a newscast open with: “Today, the city council is meeting in closed session to discuss budget overruns…

Some radio stations treat entertainment reports like they’re reading Variety magazine aloud. Dry, disconnected, and packed with info that listeners…

Good News features are a terrific way to engage with listeners. The problem is that many shows have difficulty creating…

Music formats should minimize interruptions and specialize in what you are for. Traditionally, that’s delivering a consistent offering of music…

The convention of programming radio newscasts at the top and bottom of the hour is rooted in radio history and…