Monday, January 21, 2019

Use These Time-Saving Music Scheduling Reports

It's tough to manage everything you need to juggle at a radio station. Your to-do list is far longer than the time it takes to complete the tasks in a day. It almost demands an efficiency expert...

Lessons about Radio From HGTV

Knowing who and what you’re for are two of the most important things each media brand must decide. There’s a place for hard news, for engaging political debate and there’s a place to escape...

Coaching Talent: How To Inspire Personalities In a Rut

Ask any sports coach, teacher or parent about their biggest challenge, and it won't take long for them to say something about working with people who aren't motivated. You can add radio program director...

Coaching Talent: Keep Them Leashed Until Learned

When training a puppy, it’s really exciting to watch them learn a new skill. When that pup learns a new trick, all that repetition and hard work is paying off. What a celebration when they...

How to Conduct a (Nearly) Free Research Project

A free research project? Seriously? That price point gets even the tightest manager’s attention. But you can do it, if you are willing to invest some time and creativity into it. First off, a couple...

Six Things That Cause Tune In

Most radio stations are not aggressive enough. Attracting listeners to become loyal fans of a station or radio show demands a creative approach to recruiting those listeners. It's not a simple matter of eliminating...

5 Writing Skills That Improve Promos

Writing skills translate to virtually every business, including radio performance. Improve your writing, and the thought process while writing, and on-air personalities will become clearer, more focused and more creative. This will make for...

How To Double Your Ratings

Yeah, a headline like Double Your Ratings immediately makes you think it will be followed with some flippant comment like, "Get twice as many listeners." I'm not selling a magic, "get rich quick" plan. But...

Air Check Character

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Every personality's goal should be...

The Most Important Characteristic for Radio: Be Funny

Ever wonder how important it is to be funny on the air? Wonder no more. It's important. In fact, nothing else is even close. The most important characteristic for radio is to be funny....

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How to Program Best of Shows

One of the benefits of a great content recycling strategy is maintaining a consistent sound every day, even when personalities are on vacation. Many...