Sunday, March 24, 2019

Coaching Talent: Catch Them Doing Something Good

There's no real mystery to managing air talent. Whether they're easy to get along with or very difficult air personalities, the recipe is the same. Just catch them doing something good, and reward them...

Perfect Music Categories: Step By Step

You know the importance of using math for rotating your music. And you certainly understand the value of playing the right songs for your audience. Right? Right. But there's more to creating a music...

Six Things That Cause Tune In

Most radio stations are not aggressive enough. Attracting listeners to become loyal fans of a station or radio show demands a creative approach to recruiting those listeners. It's not a simple matter of eliminating...

Uh Oh: Research Says Radio’s News Problem Has Reached The Danger Zone

Radio stations that depend on news and information have trended down, down, down over the past decade or so. “It’s not us", they said. "It’s just PPM.” Well, if you’re in the news business,...

Air Check Show Promotion

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check promotion,...

Math to Set Up Perfect Music Rotations

Whenever a station conducts an analysis of their music system, the first stop should always be to examine how songs are rotating. This is the single most common source of problems in a music...

Feature: Entertainment Fact or Fiction

This is a fun game to play each day, or you could bring it out as a once-in-awhile stand alone feature. Entertainment Fact or Fiction can be part of an existing Entertainment Report, or...

Air Check Relevance

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check relevance,...

Setting Expectations for Radio Personalities

Have you ever thought you were doing a great job, and everyone was happy with you? Then you discover they were terribly disappointed. And it blows you away. You had no idea. The problem...

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Your Show’s New Year’s Eve Party

What is your station doing New Year's Eve? This can be a tough time for stations and shows to program  to the audience's mood. What...