Programming Home

Secret Weapon: Sonic Branding

Every radio station and show wants to sound out. They understand the value of audio imaging, yet most radio stations sound like other radio stations. A more difficult, but more valuable objective is to...

Positive Coaching Leads To Positive Results (Usually)

Every broadcaster wants a positive relationship with the stars on the radio station. Of course! A good relationship is much more enjoyable than one filled with tension and distrust. But when problems arise, how...

Monitor These Key Rating Metrics For Your Morning Show

When a new rating period concludes, programmers breathe a sigh of relief until the stress builds as the rating results near. The pressure often extends to the rest of the programming team and can...

Are Long Music Sweeps Still Relevant?

Long music sweeps sound like a great idea, and there’s evidence that the tactic works to manipulate ratings, at least based on detailed studies of meter carriers. The theory is to clear the off-ramps...

How To Develop Effective Slogans and Taglines

What is the first thing you think of when you hear the phrase “The Happiest Place on Earth?” How about “Because You’re Worth It?” 90% of you immediately said, “Disney and L’Oreal.” Those slogans...

The Three Song Music Analysis Technique

Great music programmers apply science (music structure) and art (sequencing the songs) to produce a consistent and interesting music log. The Three Song Music Analysis technique is one of the best ways to spot-check...

The Push Button Music Analysis

Here’s a fast and easy way to evaluate the musical appeal of your radio station. The Push-Button Music Analysis replicates how most listeners tune in (and out) of stations, particularly while driving. It's a...

New Year’s Resolutions For Radio Shows

As you put away the last of the holiday ornaments and put on your game face to enter another ratings battle, take some time to plan how this year will be better than the...

New Year Programming Makeover

The most exciting word in marketing and branding is new, and a new year is the ideal time for a New Year programming makeover! Consistency is important, but innovation and evolution are critical ingredients to...

Build Perfect Music Clocks

"Okay, let's build perfect music clocks" is enough to drive any programming pro mad. It's one of the most frustrating and difficult programming tasks imaginable. Most end up compromising the sound of the station,...
0:00
0:00