Wednesday, June 26, 2019

The Spoke Theory Of Music Programming

Every programmer knows what their strongest songs are, or at least they should. They're the big hits that listeners can't get enough of. The turn-it-up songs. These are the songs that guarantee a win...

Applying the Art of Music Scheduling

The difference between great radio stations and good radio stations is art, not science. Of course, all great stations have a solid foundation. That's science. But have you heard stations that just sound magical? They...

Air Check Interactivity

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Whether you take listener phone...

Coaching Talent: The Big But Syndrome

The Big But Syndrome is a real thing. No, it's not the trap guys get from women when they ask how they look in this outfit or these jeans. It's the same consideration dog...

Promos That Rock Seminar on Demand

https://tracyjohnson.kartra.com/page/embed/JvzY2O8qxloQ

6 Reasons Air Check Sessions Suck, and How to Fix It

How many times have you been in an air check session and spent most of the time trying to figure out how to create an emergency so you can escape? That's because, usually, air...

Every Promo Should Have 3 Goals

It's so exciting to hear radio promos that resonate with the audience. The right promo at the right time can enhance a brand, inspire an audience and add to the station's entertainment value. But...

The Ridiculousness of the Radio Ratings Process

The ratings system is broken. The ridiculousness of the radio ratings process continues and it appears broadcasters are doing little about it. Most every market has stories about crazy, unbelievably wild ratings swings traced to...

Air Check Memorable Moment

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. The most effective means of...

How to Handle the Ratings Freak Out

The ratings freak out is understandable, but radio management can do serious internal (and external) damage by over-reacting. Whenever a ratings report comes out, broadcasters should step back, take a breath and try to...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

7 Little-Known Things That Impact Your Personality Brand

When it comes to things that impact your personality brand, we tend to think about the obvious. Like how we sound on the air....