The Specific Promos Challenge
Breaking news alert: The audience is busy and not paying much attention. It's harder and harder to command attention from distracted listeners, let alone retain it. To cut through, stations must create specific messaging with...
Your Show the Day After the Awards Show
On the morning after nearly every awards show, and in some cases, when nominations come out, personalities send listeners rushing for the tune-out button. Shows review the winners and losers and listeners tune out...
Download: Target Era Calculator
How can a programmer determine the depth of a music library? Should it be deep or shallow? And should the primary focus be on narrowly defined genres or open them up to be wide?...
Positive Feedback: The 9:1 Principle
It's not hard to hand out compliments. It's easier than being critical. After all, everyone loves hearing positive feedback. Yet, for some reason, many PDs feel it's their job to find problem areas and...
Aircheck Show Structure: The Drive Around Aircheck
Airchecks are usually tedious, often just a bit higher on the fun scale than dental surgery. Aircheck show structure on a regular basis to make sure the foundation is solid and the art and...
7 Important Talent Coaching Skills
The best PDs invest time in coaching talent in relatively short, frequent, non-confrontational meetings. Coaching sessions should combine praise for positive behavior with advice to strengthen skills. It shouldn't be like going into combat....
The Competitive Aircheck
The competitive aircheck is a relatively under-used technique but it is highly useful when a show becomes sloppy or starts to lose a sharp edge. Not only does it make shows think about their...
Managing When Personalities Talk Over One Another
Talking on top of one another is a major problem with personality shows. It drives listeners crazy, often (and quickly) to the point of having to tune out. It's a common problem, even with...
Programming Rules that Make No Sense
Program Directors are notorious for establishing rules for their air staff. Programmers love to make programming rules. It makes things easier to manage, but programming rules suck the life out of the sound of...
Treat Them Like Dogs Seminar on Demand
Coaching radio personalities is a lot like training a puppy. In Treat Them Like Dogs, Tracy Johnson shows you how to get the most from talent.
https://youtu.be/ojkzv98IIIg