Monday, January 21, 2019

5 Immutable Laws of Music Scheduling

With a hearty shout out to Ries and Trout and their 22 Immutable Laws Of Marketing, there are several fundamentals of managing a radio station's database. You might call it the 5 immutable laws...

To Achieve Music Variety You must Understand Music Variety

Perhaps the most misunderstood programming concept for music-based formats is defining what  music variety really is. We think we understand it, but our definition of the term often has as many applications as there...

Show Promos Inside Your Show? A Smart Idea

Reading this headline probably causes some to think it's the most insane idea in programming. Show promos inside your show seems redundant. You might think it's like running a promo to shop in a...

Use Voice Tracking to Make Good Shows Great

I love voice-tracked shows. Not all of them, of course. Not even most of them. I do love a few of them. But what I really love is the concept. The benefits of voice...

7 Signs of a Dysfunctional Music Database

It’s a challenge to keep a radio station’s music database in the best shape it can be. Day in and day out, you’re making changes, moving songs around, adjusting rules all in an effort to...

How Long Talk Breaks Should Be

Finding the right combination of music and talk is a non-scientific task. Break length and music count are issues nearly every programmer wrestles with. How long talk breaks should be is one of the...

Coaching Talent: How To Avoid Familiarity Bias

If you’re like most people, you’re a human being. How’s that for an opening line that is inarguable? And being human means you’re biased. That doesn’t make you a bad person. It just mean's...

Air Check Imaging

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. As station resources fall victim...

How To Create Listener Testimonials That Work

I’ll start by saying I LOVE listener and celebrity testimonials on the air. Nothing sells a brand better than a sincere, well produced story from a passionate listener or a credible celebrity. Their recommendation...

Air Check Relatable

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check relatable...

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Feature: Confess Your Crush

Confess Your Crush is a strong relationship feature with a more positive spin than a contentious feature like Second Date Update or War Of...