Wednesday, October 27, 2021

The Truth About Radio P1s and Fans

he ratings report is in. Results indicate the cume is strong but P1's are down. Oh no! A management freak out because everyone knows that P1's are the lifeblood of a radio brand. The...

Coaching The Coaches Seminar on Demand

Are You A Programming Fixer? Fix Yourself First

I was a programming fixer. And you probably are, too. It's understandable. If only there were a magic wand that would produce the exact sound in our heads. The problem is executing the vision...

Coaching Talent: How To Avoid Familiarity Bias

If you’re like most people, you’re a human being. How’s that for an opening line that is inarguable? Being human means you’re biased. That doesn’t make you a bad person. It just means you...

How To Sound Like a Local Even If You’re Not

Sounding connected to a market is a challenge even for established shows. But for personalities that are new to a city or community, it's even more difficult to sound like a local. This article is...

Promo Power Seminar on Demand

In this seminar, Tracy Johnson shows radio stations how to create dynamic, exciting promos that entertain and influence listeners. .

Use IEI Formula To Create Effective Promos

In the Promo Power seminar, I explained how to use the IEI formula to ensure that each promo delivers at least one of three goals. This article explains the IEI formula for creating radio promos....

Use Your Celebrities In Station Promos

Endorsement ads are highly effective. High-profile radio personalities influence listeners. Radio programmers wish their promo campaigns to be more successful, It seems like a match made in heaven. So why don't more stations use...

Ratings: Share Is Not Created Equal

Radio program directors often compare ratings performance by how well their station performs against other stations based on share. That's understandable, of course. It's the most public number and easiest to understand. However, the...

Fix Radio Traffic Reports In 4 Easy Steps

Traffic reports on radio stations need to change. Or be eliminated. But at least updated. It's terribly out of touch. This article shares four steps to fix radio traffic reports. Including:  Should traffic even be...

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The Radio Storyteller’s Toolbox Seminar on Demand

In this seminar, Tracy Johnson provides details of skills every radio personality should develop to become a dynamic, charismatic, storyteller.