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How To Air Check News Segments

One of the most overlooked areas of radio programming is reviewing and critiquing information elements on the station. News and information segments often stand apart, outside what's considered normal jurisdiction for a programmer, and...

6 Reasons Aircheck Sessions Suck, and How to Fix It

How often have you been in an aircheck session and spent most of the time planning an emergency escape? That's because, usually, aircheck sessions suck for both the PD and the air talent. Everyone hates...

Air Check Break Construction

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. If listeners aren't able to...

Don’t Let PPM Kill Your Brand Imaging

Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement to affect brand imaging. They're convinced that since the meters are capturing listening, branding...

Use The Pendulum Model to Improve Music Flow

The Holy Grail of music programming is finding a way to improve music flow. It's probably how Alexander Graham Bell felt the first time he heard the telephone ring. Music flow should be a...

Game: Fact or Fiction

Fact or Fiction can be part of an existing Entertainment Report or replace one of the reports each day. Or you could make it a stand-alone game. Before you begin, follow the guidelines for playing...

Feature: Bored or Onboard?

The great thing about Bored or Onboard is connecting relevant content and topics that may not deserve a full break. Shows can execute it as a self-contained feature or extend it as a game...

Air Check Freshness

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Every day should be comfortable,...

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full-service stations where an image for weather information is important. This article contains details on how to execute and promote The Weather Guarantee...

Balancing Plot vs Emotion in Promos

It's amazing how radio stations almost always take on the personality traits of the program director. The PD's character radiates through the brand. That's not a bad thing, but it introduces challenges in creating...
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