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Music Research: How To Interpret Results

The results of a new music research project have come in. Six hundred songs were tested, and there are gigabytes of data. Now, it's time to interpret results, sort the music, and get it...

How To Localize Your Radio Station

There’s something special about great radio stations locked into their communities. The locals can feel it. There’s a vibe that reflects the audience in a way that’s hard to quantify. Being uniquely local is...

It’s Time To Fix Radio’s Commercial Problems: And Here’s How

Radio's commercial problems continue to get worse. The ads have been horrible for a while now. But it's becoming a crisis. And at some stations, the ads make up nearly 25% of programming time. This...

Improve Music Research: Eliminate The Middle

Radio station music research has been around for decades, but many stations are still testing songs with outdated methods. It's time to improve results by adjusting the traditional scale used to rate songs. Start...

The Components of Radio Ratings: Math

The Ratings Game is complex. Many factors cause ratings to fluctuate, but understanding the components of radio ratings is simple. But the math. Ahh, the math. That's what causes broadcasters to pull their hair...

Music Research: Ask For Less

Sometimes, to get more, it makes sense to ask for less. And that can be the case when conducting online music surveys. That sounds strange, but it's not a contradiction of terms. It's reality,...

How To Create an Audience Persona For More Effective Targeting

What comes to mind when you see the words audience persona? Is it scary? Vague? Not on the radar? Maybe it's boring or one of those things that seem important. This project is easy...

Emotional Promos That Focus on Listeners

Mastering the fundamentals is key for effective radio promos. One of the most important basic principles of effective promotion is to focus on listeners and benefits, not station attributes and facts. In this article, I...
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