Sunday, March 24, 2019

Air Check Interactivity

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Whether you take listener phone...

The Ridiculousness of the Radio Ratings Process

The ratings system is broken. The ridiculousness of the radio ratings process continues and it appears broadcasters are doing little about it. Most every market has stories about crazy, unbelievably wild ratings swings traced to...

Air Check Show Promotion

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check promotion,...

Analyze and Fine Tune Your Station With Zero Based Programming

,It happens to every radio station, and chances are, it's going on right now at your station. Clutter Creep happens, little by little and soon the station is full of stuff that doesn't need...

Action Plan: What To Do Now to Excite Millennials

It seems that the radio industry has awakened to the reality that the generation called millennials is large, valuable and mysterious. It's true. Nobody will argue that they'll fade away or lose influence. They're...

Fix Music Research Response Rates By Completing The Feedback Loop

Over the years, online music research has prospered. It's now accepted as an effective, affordable method of gathering data. And programmers use the information to make critical decisions. But response rates have plummeted. There are...

How to Handle the Ratings Freak Out

The ratings freak out is understandable, but radio management can do serious internal (and external) damage by over-reacting. Whenever a ratings report comes out, broadcasters should step back, take a breath and try to...

Use Voice Tracking to Make Good Shows Great

I love voice-tracked shows. Not all of them, of course. Not even most of them. I do love a few of them. But what I really love is the concept. The benefits of voice...

Programming Basics: The High Cost Of Listening

Virtually everything comes with a price and a value. That's what drives every transaction. In fact, it drives he entire economy. Yet since consumers don't pay cash for radio, it's easy for broadcasters to assume that...

If News Is On The Air, Promote It

Here's one of the most fundamental pieces of programming advice: If it's on the air, promote it! If it's not worth promoting, take it off. Those are programming words to live by. Think about that....

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