Wednesday, June 26, 2019

How to Conduct a (Nearly) Free Research Project

A free research project? Seriously? That price point gets even the tightest manager’s attention. But you can do it, if you are willing to invest a little time and creativity into a project. First off,...

How to Handle the Ratings Freak Out

The ratings freak out is understandable, but radio management can do serious internal (and external) damage by over-reacting. Whenever a ratings report comes out, broadcasters should step back, take a breath and try to...

The Spoke Theory Of Music Programming

Every programmer knows what their strongest songs are, or at least they should. They're the big hits that listeners can't get enough of. The turn-it-up songs. These are the songs that guarantee a win...

The Incredible Power of Super-Listeners

Most radio stations already have enough listeners. We would, of course, always like more. More is better. But I'm guessing you have enough to be #1 with the target audience at least. And probably...

Should You Program For PPM Methodology?

I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. Specifically, the question is whether it's possible to connect with the audience in a radio ratings world...

How The Pop Music Cycle Affects Ratings

If you program a music station, you know that strength of current music is critical to your brand's success. The more you depend on music, the more the pop music cycle affects ratings. When music goes...

The Art of The Edit: Stop Cramming 3 Minutes of Content Into a 7...

It drives listeners crazy when you waste their time. They love it when you entertain them. But when you cram 3 minutes of content into a 7 minute break, there's one solution: Its' the...

Audience Persona Seminar on Demand

Build a customized, personalized audience persona to help guide every aspect of  your brand. By truly understand the audience, you can engage them in new and deeper ways. Learn the step-by-step process to gather and...

Music Research: 5 More Ways To Improve Response

How can I improve response from my research panel? That's the most asked question about online music tests. Online music surveys are a popular way for radio stations to gather information from listeners. It's inexpensive,...

Feature: Entertainment Fact or Fiction

This is a fun game to play each day, or you could bring it out as a once-in-awhile stand alone feature. Entertainment Fact or Fiction can be part of an existing Entertainment Report, or...

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Interview Fails From Great Interviewers Who Should Know Better

Conducting a good interview is hard. Ask anyone, especially programmers who claim they can pretty much watch meters leaving the station when a personality...