Monday, January 21, 2019

Guide To Writing Great Imaging Copy

At many radio stations, the process of writing imaging copy tends to fall into one of two categories: Generic and Creative. There's a massive difference. Imaging Copy: Generic One approach is to create generic, broad and...

Programming a Radio Station Requires Art And Science

Personality radio is both art and science. And it should be in relatively equal parts. Often, programmers place so much emphasis on science, they miss the art. Or vice-versa. Personalities tend to disregard the...

4 Tips For News On a Music Station

There's a lot of debate about the role of news on a music station. There are conflicting opinions on whether news in the traditional sense should be on any station at all....

5 Keys To Simplify Content In Promos

Several times a week, I am on calls offering programming or performance advice that can be summarized in by telling personalities they need to simplify content. We really need to focus content clearly or...

Music Research: How To Interpret Results

The results of the music research have come in. 600 songs have been tested, and you have reams of data. Now it's time to sort the results and get it on the air. The first thing you notice...

Is There A Rule That Every Station Must Have Entertainment Reports

Every week, I try to monitor a couple of shows I haven't heard before. It's fun to hear new ideas and sometimes discover new talent. Over and over, week after week, one thing stands...

Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial free. Okay, that's not probable. So what is the best way to schedule those pesky spots? What is programming's best practice on stop set placement?...

Best Practices For Entertainment News Segments

Most music oriented stations run some form of Celebrity feature, regardless of whether it's really a worthy feature. Whether the segment is branded as The Dirt, Hollywood 360 (my favorite), the Sleaze (Ryan Seacrest)...

Increase Ratings? Simple. Reduce Tune Out

If a radio station could reduce listener erosion, that station could sustain ratings without marketing, promotion or increased costs. Without tune out, listeners would become fans, and you would reach ratings nirvana. Why worry...

The Incredible Power of Super-Listeners

Most radio stations already have enough listeners. We would, of course, always like more. More is better. But I'm guessing you have enough to be #1 with the target audience at least. And probably...

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Your Morning Show Should Start Earlier Than It Is

Traditionally, radio morning shows start at 6 and end at 10. Why? Because that's what time the ratings services have chosen to define a...