How To Aircheck Show Essence
Finding out what your show really sounds like to listeners is the ultimate measure of how a show is performing.…
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Aircheck Technique: Promotion Aircheck
Promotion (and teasing) is the discipline that builds quarter-hours and ratings momentum. You can make a good case that an…
Aircheck Technique: Are You Relatable?
Relatable and relevant are often used as if they mean the same thing, but they don’t. The difference is profound.…
AirCheck Show Prep
Great shows don’t just happen. They’re built in prep. Airchecks usually focus on what comes out of the speakers. But…
Aircheck The Basics
Master the fundamentals, or everything else falls apart. You may think you have it nailed, but even the best personalities…
Aircheck Segment Construction
If a story doesn’t land, neither does the show. Here’s the thing: a segment can be packed with funny lines,…
Don’t Let PPM Kill Your Brand Imaging
Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement…
Use The Pendulum Model to Improve Music Flow
The Holy Grail of music programming is finding a way to improve music flow. It’s probably how Alexander Graham Bell…
Make Information A Tune In Seminar
Information is everywhere. By the time it gets on the radio, most of your audience has either heard it or…
Feature: The Truth Analyzer
Here’s a fresh idea that fits virtually any format, from talk radio to pop. The Truth Analyzer adds a sense…