Tuesday, September 25, 2018

To Achieve Music Variety You must Understand Music Variety

Perhaps the most misunderstood programming concept for music-based formats is defining what  music variety really is. We think we understand it, but our definition of the term often has as many applications as there...

How to Develop a Local Character

Every radio show has, a some point, wanted to say something about a topic that they absolutely know would be wrong for their personality brand. And nearly every show has wished they had another...

How Learning Theory Affects Programming

You may not have heard of the term learning theory, but when you understand how the audience becomes familiar with your content, it'll change how you program your radio station. Imagine this scenario: Your morning...

Attract Today’s Radio Listeners: Be Authentic

Radio has some problems. But you already know that. Today's adults (millennials) didn't grow up listening to the radio or reading newspapers. Their television viewing habits are different. That means broadcasters must learn new...

It’s Time To Rethink Your Clocks

At any hour of any day, tune in any station in any market. What will you hear? Sameness. Commercials happen at the same times. Promos air going into stop sets. News is on at...

How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position and entertain. Everything! It's amazing how small tweaks in building more brand imaging into a radio show can increase the perception of...

Guide To Getting and Using Amazing Celebrity and Listener Testimonials

I’ll start by saying I LOVE listener testimonials as part of station imaging, and celebrity testimonials are also effective on the air. Nothing sells a radio brand better than a sincere, well produced story...

When To Break For Commercials

Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalitie need to learn how to earn extra quarter hours by learning new tactics of when to break for commercials. I'm...

The Freeing Power of a Mission Statement

Many who follow this site will see the headline and won't click on this post. They think it's a boring topic, and I get that. But it's only boring because broadcasters make it boring with a...

Program Jingles: Don’t Just Play Them

There are many different ways to identify your radio station, but many first time programmers (and even some experienced PDs) fall into ruts. They fall in love with programming tactics, then set it and...

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4 Coaching Tips to Help Talent Tell Better Personal Stories

A priority for air personalities should be an intense focus to create unique, original content from their personal lives through observation and storytelling. The problem is most...