Saturday, November 17, 2018

How to Program Best of Shows

One of the benefits of a great content recycling strategy is maintaining a consistent sound every day, even when personalities are on vacation. Many programmers believe in the strategy of moving another talent into...

Great Imaging Starts With Great Promo Copy

Every radio station runs promotional announcements. They rarely count against the commercial inventory, but make no mistake. Listeners hear them as commercials. They are commercials for the radio station or show. And great commercials...

3 Ways To Lose a Programming Battle With A Direct Competitor

You have a new competitor in town. They've challenged your position and are attacking your brand. Uh oh. Now what? Hopefully, you'll follow these 6 ways to win the battle. But even if you...

Imaging Is a Secret Weapon If Managed Properly

Production is a powerful tool, and used effectively, can be an important part of your message and communication. This applies to the station in general, but to air talent in particular. It's perhaps most...

How to Develop a Local Character

Every radio show has, a some point, wanted to say something about a topic that they absolutely know would be wrong for their personality brand. And nearly every show has wished they had another...

The Freeing Power of a Mission Statement

Many who follow this site will see the headline and won't click on this post. They think it's a boring topic, and I get that. But it's only boring because broadcasters make it boring with a...

Using Music Beds The Right Way

Many air personalities use music beds in various ways, but most shows do so without a strategic plan or knowing exactly how to. Using music beds can be a great benefit to enhance air...

Program Jingles: Don’t Just Play Them

There are many different ways to identify your radio station, but many first time programmers (and even some experienced PDs) fall into ruts. They fall in love with programming tactics, then set it and...

Imaging Tips For Your Radio Show

Imaging is an important part of branding a radio show. Produced elements used properly make a big difference in establishing a brand, enhancing content and adding energy. And everyone could use a few imaging...

Control Music Tempo With BPM

BPM is beats per minute, a common term in music production, and a weapon your radio station can use to stand out over competitors. It's a weapon because your competition is almost certainly not...

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Game: Mind Grind

Mind Grind is a word association game that's easy to play and gets the audience involved. It's a perfect game for solo shows, and multi-personality...