Sunday, September 15, 2019

The Spoke Theory Of Music Programming

Every programmer knows what their strongest songs are, or at least they should. They're the big hits that listeners can't get enough of. The turn-it-up songs. These are the songs that guarantee a win...

Why Radio Programming Is Tricky: The Two Switch Theory

While watching some old home videos (yeah, we have a life), I learned a valuable radio programming lesson from my two year old son. Specifically, it reminded me of the two switch theory of...

You’ll Be Surprised That This Commercial Free Stop Set Strategy Works

Many radio stations enjoy ratings success by manipulating their stop set strategy to allow for longer commercial free periods in the market's most listened-to quarter hours. I can tell you from experience that it works....

Don’t Let PPM Kill Your Brand Imaging

Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement to affect brand imaging on their stations. They're convinced that since the meters are...

How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position and entertain. Everything! It's amazing how small tweaks in building more brand imaging into a radio show can increase the perception of...

The 3 Ways To Increase Ratings

To win the ratings game, a programmer must be like a gambler in Las Vegas. Understand how the game is played and place your bets when the best odds are in your favor. In radio,...

To Achieve Music Variety You must Understand Music Variety

Perhaps the most misunderstood programming concept for music-based formats is defining what  music variety really is. We think we understand it, but our definition of the term often has as many applications as there...

How To Localize Your Radio Station

There’s something special about great radio stations that are locked into their communities.  They produce great moments that can't be plucked and placed in another city. Great personalities and programmers have a feel for...

How Learning Theory Affects Programming

You may not have heard of the term learning theory, but when you understand how the audience becomes familiar with your content, it'll change how you program your radio station. Imagine this scenario: Your morning...

6 Ways to Win a Programming Battle With A Direct Competitor

It’s normal to freak out a little when a new station, personality or radio show comes on the air. After all, the radio pie is already sliced pretty thin. Head-to-head competition is more common...

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