Sunday, March 24, 2019

Increase Ratings? Simple. Reduce Tune Out

If a radio station could reduce listener erosion, that station could sustain ratings without marketing, promotion or increased costs. Without tune out, listeners would become fans, and you would reach ratings nirvana. Why worry...

Program Jingles: Don’t Just Play Them

There are many different ways to identify your radio station, but many first time programmers (and even some experienced PDs) fall into ruts. They fall in love with programming tactics, then set it and...

The One Thing That Can Make You #1

Most clients know how much value I place on focus and simplicity.  When you get to the heart of what works on the air, the power of the one thing is the key. In fact, there's one...

How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position and entertain. Everything! It's amazing how small tweaks in building more brand imaging into a radio show can increase the perception of...

Analyze and Fine Tune Your Station With Zero Based Programming

,It happens to every radio station, and chances are, it's going on right now at your station. Clutter Creep happens, little by little and soon the station is full of stuff that doesn't need...

Lessons about Radio From HGTV

Knowing who and what you’re for are two of the most important things each media brand must decide. There’s a place for hard news, for engaging political debate and there’s a place to escape...

The Spoke Theory Of Music Programming

Every programmer knows what their strongest songs are, or at least they should. They're the big hits that listeners can't get enough of. The turn-it-up songs. These are the songs that guarantee a win...

How Long Talk Breaks Should Be

Finding the right combination of music and talk is a non-scientific task. Break length and music count are issues nearly every programmer wrestles with. How long talk breaks should be is one of the...

Programming a Radio Show’s Last Break

It's the end of your workday. The show is winding down. It's quittin' time! It's off to the golf course. It's time to end the show with that last break of the day. So what...

How To Localize Your Radio Station

There’s something special about great radio stations that are locked into their communities.  They produce great moments that can't be plucked and placed in another city. Great personalities and programmers have a feel for...

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