Friday, July 20, 2018

Guide To Writing Great Imaging Copy

At many radio stations, the process of writing imaging copy tends to fall into one of two categories: Generic and Creative. There's a massive difference. Imaging Copy: Generic One approach is to create generic, broad and...

Imaging Is a Secret Weapon If Managed Properly

Production is a powerful tool, and used effectively, can be an important part of your message and communication. This applies to the station in general, but to air talent in particular. It's perhaps most...

Great Imaging Starts With Great Promo Copy

Every radio station runs promotional announcements. They rarely count against the commercial inventory, but make no mistake. Listeners hear them as commercials. They are commercials for the radio station or show. And great commercials...

Control Music Tempo With BPM

BPM is beats per minute, a common term in music production, and a weapon your radio station can use to stand out over competitors. It's a weapon because your competition is almost certainly not...

3 Examples of How To Create Promos That Connect to Emotions

The late Nick Michaels was a master of station branding. His promos were brilliant, from music positioning pieces that caused listeners to truly feel the vibe of the station to deeply emotional, pointed content....

Imaging Tips For Your Radio Show

Imaging is an important part of branding a radio show. Produced elements used properly make a big difference in establishing a brand, enhancing content and adding energy. And everyone could use a few imaging...

Use Voice Tracking to Make Good Shows Great

I love voice-tracked shows. Not all of them, of course. Not even most of them. I do love a few of them. But what I really love is the concept. The benefits of voice...

Program Jingles: Don’t Just Play Them

There are many different ways to identify your radio station, but many first time programmers (and even some experienced PDs) fall into ruts. They fall in love with programming tactics, then set it and...

Six Things That Cause Tune In

Most radio stations are not aggressive enough. Attracting listeners to become loyal fans of a station or radio show demands a creative approach to recruiting those listeners. It's not a simple matter of eliminating...

The Freeing Power of a Mission Statement

Many who follow this site won't click on this post. They think it's a boring topic, and I get that. But it's only boring because broadcasters make it boring with a purposeless, meaningless corporate mission statement...

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Promotion: Give Or Take

Promotions that tug at the heart don't have to be wimpy. And they're not just for AC stations. Give or Take is a promotion...