Recycling: The One Hour Radio show
Every strategy in the recycling section rests on a single foundational premise: You cannot produce “A” level content at the…
Programming Morning Shows
Horizontal Recycling: The Day To Day Framework
Horizontal recycling is the practice of carrying content across time slots and days rather than airing it once and moving…
The Biggest Mistakes New Shows Make, And How to Avoid Sabotaging Yourself Early
Most new shows fail for reasons that have nothing to do with talent. They fail because they launch without a…
Coaching A New Show Through A Launch
The first few months of a new show are brutal. It is unfinished, unfamiliar, and unfairly compared to the previous…
Mission Drift Is How Great Radio Shows Lose Their Identity
Successful radio shows rarely fail overnight. They don’t suddenly wake up one morning sounding terrible. Decline usually happens slowly, over…
A Show Style Guide Turns Your Mission Statement Into Daily Performance
Every radio station and show needs a mission statement. If you don’t have one yet, now’s a good time to…
Your Show Needs a Mission Statement
Mission statements have a bad reputation. In many organizations, a mission statement is little more than corporate wallpaper, a paragraph…
How to Write Your Mission Statement for Your Radio Show (Step-by-Step)
If you’re not sure that you need a mission statement or want details of what a Mission Statement is all…
Are You Performing a Show Or Working A Shift?
Why did you get into radio? Was it because you needed a job with air conditioning and a microphone? Or…
The Do’s and Don’ts of Reinventing Your Show (Without Freaking Out the Audience)
Radio shows don’t go stale overnight. They fade quietly. One recycled bit, one “phoned-in” segment, one missed chance to evolve.…