Thursday, February 2, 2023

A Realistic Way to Convert Cume to Fans

The Holy Grail of radio programming is to convert cume to fans. After all, fans have infinitely more value in affecting TSL (time spent listening). Stations spend a lot of time fine-tuning a strategy...

Action Plan: What To Do Now to Excite Millennials

It seems that the radio industry has awakened to the reality that today's generation is large, valuable, and mysterious. It's true. Nobody argues that young adults will fade away or lose influence. They're here...

The Physics of Passion And Loyal Fans

Every broadcaster should want fans. Bold, loyal, passionate followers make up the bulk of listening. But most stations do not have the courage to recruit and lead a passionate fan base. The physics of passion...

The Real Competition Is Not Other Stations

Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations to capture listener attention. And you know what? Most of that energy is wasted....

Your Morning Show Should Start Earlier Than It Is

Traditionally, radio morning shows start at 6 and end at 10. Why? Because that's what time the rating services have chosen to define a "morning" show. But consumer behavior changes. And as it does,...

Why Radio Programming Is Tricky: The Two Switch Theory

While watching some old home videos (yeah, we have a life), I learned a valuable radio programming lesson from my two year old son. Specifically, it reminded me of the two switch theory of...

Analyze and Fine Tune Your Station With Zero-Based Programming

It happens to every radio station. Clutter Creep happens, little by little. Over time, the station becomes full of stuff that doesn't need to be there. That's why I recommend program directors step back...

Quick Fix For Radio Programming

You're probably familiar with Gordon Ramsay, right? He's the celebrity chef with a personality that's built his empire on television shows include Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US. Ramsay's direct approach...

How Learning Theory Affects Programming

You may not have heard of the term learning theory, but understanding how the audience becomes familiar with and loyal to, brands will change how you program radio stations. Seriously. This is game-changing. In this...

Radio Is Not Free: The Cost of Listening

Everything is a value exchange. There is a price and a value. Price is how much something costs. Value is what the benefit received. This dynamic drives the economy. And it applies to radio...

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4 Keys to Producing Videos That Get Attention

Online video is a proven method of extending a personality brand to reach new listeners. But man, there's a lot of competition. Radio station...
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