Sunday, March 29, 2020

6 Ways to Win a Programming Battle With A Direct Competitor

It’s normal to freak out a little when a new station, personality or radio show comes on the air. After all, the radio pie is already sliced pretty thin. Head-to-head competition is more common...

Don’t Let PPM Kill Your Brand Imaging

Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement to affect brand imaging on their stations. They're convinced that since the meters are...

The Value of Fans To a Radio Station

Radio stations spend a lot of time and money chasing cume. And cume is important, for sure. The more customers, the better the chance to build a loyal fan base. But many stations put...

How The Pop Music Cycle Affects Ratings

If you program a music station, you know that strength of current music is critical to your brand's success. The more you depend on music, the more the pop music cycle affects ratings. When music goes...

3 Reasons Listeners Have Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem...

The Real Competition Is Not Other Stations

Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations to capture listener attention. And you know what? Most of that energy is wasted....

How To Localize Your Radio Station

There’s something special about great radio stations that are locked into their communities.  They produce great moments that can't be plucked and placed in another city. Great personalities and programmers have a feel for...

Why Radio Programming Is Tricky: The Two Switch Theory

While watching some old home videos (yeah, we have a life), I learned a valuable radio programming lesson from my two year old son. Specifically, it reminded me of the two switch theory of...

Action Plan: What To Do Now to Excite Millennials

It seems that the radio industry has awakened to the reality that the generation called millennials is large, valuable and mysterious. It's true. Nobody will argue that they'll fade away or lose influence. They're...

Analyze and Fine Tune Your Station With Zero Based Programming

It happens to every radio station, and chances are, it's going on right now at yours. Clutter Creep happens, little by little. Over time, the station is full of stuff that doesn't need to...

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Welcome Back To School

Here’s a great campaign to launch the school year. Simply welcome back teachers and kids to schools, by name and by school. You can...