Your New Fall Season Is The Best Time To Innovate
September is the perfect opportunity to relaunch, rebrand, and reignite listener passion. There may be no sexier word in marketing…
Programming Strategy
How to Run a Zero-Based Programming Audit
Most station audits or makeovers are a fraud. Nobody sets out to waste a week, but here’s how it usually…
Download: Zero Based Programming Scoring Worksheet
Every station and show should conduct a Zero-Based Programming analysis at least once per year (twice is better). It’s a…
Recycling: The One Hour Radio show
Every strategy in the recycling section rests on a single foundational premise: You cannot produce “A” level content at the…
6 Ways to Win a Programming Battle With A Direct Competitor
It’s normal to freak out a little when a new station, personality, or show signs on. The radio pie is…
The Leaky Bucket: Why You’re Losing Listeners (And What To Do About It)
Imagine your radio station as a bucket full of water. Every drop represents a listener. Some are loyal daily users,…
The Biggest Mistakes New Shows Make, And How to Avoid Sabotaging Yourself Early
Most new shows fail for reasons that have nothing to do with talent. They fail because they launch without a…
A Show Style Guide Turns Your Mission Statement Into Daily Performance
Every radio station and show needs a mission statement. If you don’t have one yet, now’s a good time to…
Your Morning Show Should Start Earlier Than It Is
Traditionally, radio morning shows run from 6 to 10. Why? Because that’s what time the rating services have chosen to…
The Real Competition Is Not Other Stations
Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations…