Thursday, June 30, 2022

The Real Competition Is Not Other Stations

Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations to capture listener attention. And you know what? Most of that energy is wasted....

Your Morning Show Should Start Earlier Than It Is

Traditionally, radio morning shows start at 6 and end at 10. Why? Because that's what time the rating services have chosen to define a "morning" show. But consumer behavior changes. And as it does,...

Why Radio Programming Is Tricky: The Two Switch Theory

While watching some old home videos (yeah, we have a life), I learned a valuable radio programming lesson from my two year old son. Specifically, it reminded me of the two switch theory of...

Analyze and Fine Tune Your Station With Zero-Based Programming

It happens to every radio station. Clutter Creep happens, little by little. Over time, the station becomes full of stuff that doesn't need to be there. That's why I recommend program directors step back...

Programming a Radio Station Requires Art And Science

Personality radio is both art and science. And it should be performed in relatively equal parts. Often, programmers place so much emphasis on science, they miss the art. Or vice-versa. Personalities tend to disregard...

Quick Fix For Radio Programming

You're probably familiar with Gordon Ramsay, right? He's the celebrity chef with a personality that's built his empire on television shows include Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US. Ramsay's direct approach...

How Learning Theory Affects Programming

You may not have heard of the term learning theory, but understanding how the audience becomes familiar with and loyal to, brands will change how you program radio stations. Seriously. This is game-changing. In this...

Radio Is Not Free: The Cost of Listening

Everything is a value exchange. There is a price and a value. Price is how much something costs. Value is what the benefit received. This dynamic drives the economy. And it applies to radio...

Win The Most Music Battle By Playing 2 More Songs Each Hour

The battle over most music rages on, though today's competition comes from new technology as much (or more) than from other radio stations. If programmers could find room to play 2 more songs every...

6 Ways to Win a Programming Battle With A Direct Competitor

It’s normal to freak out a little when a new station, personality or radio show comes on the air. After all, the radio pie is already sliced pretty thin. Head-to-head competition is more common...

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Interview Technique: Mirroring

There's little training in the art of interview techniques, which is a shame because everyone can be much better at interacting with guests. The...
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