Tuesday, October 19, 2021

Programming a Radio Station Requires Art And Science

Personality radio is both art and science. And it should be performed in relatively equal parts. Often, programmers place so much emphasis on science, they miss the art. Or vice-versa. Personalities tend to disregard...

Quick Fix For Radio Programming

You're probably familiar with Gordon Ramsay, right? He's the celebrity chef with a personality that's built his empire on television shows include Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US. Ramsay's direct approach...

How Learning Theory Affects Programming

You may not have heard of the term learning theory, but understanding how the audience becomes familiar with and loyal to, brands will change how you program radio stations. Seriously. This is game-changing. In this...

Action Plan: What To Do Now to Excite Millennials

It seems that the radio industry has awakened to the reality that the generation called millennials is large, valuable and mysterious. It's true. Nobody will argue that they'll fade away or lose influence. They're...

Win The Most Music Battle By Playing 2 More Songs Each Hour

The battle over most music rages on, though today's competition comes from new technology as much (or more) than from other radio stations. If programmers could find room to play 2 more songs every...

6 Ways to Win a Programming Battle With A Direct Competitor

It’s normal to freak out a little when a new station, personality or radio show comes on the air. After all, the radio pie is already sliced pretty thin. Head-to-head competition is more common...

Why You need a Programming Strategy That Targets Mood

Why do listeners choose your station? Do you know the most important reason listeners choose your station or show brand over others? If you know the answer to that question, you're equipped to develop...

It’s Time To Rethink Your Clocks

At any hour of any day, tune in any station in any market. What is on the radio? Sameness. Commercials happen at the same time on most stations. Promos are the first element in...

The Art & Science of Programming

Personality a winning radio station requires the application of both art and science. Both should be applied in relatively equal parts. But often, programmers place so much emphasis on science, they miss the art....

Attract Today’s Radio Listeners: Be Authentic

Radio has some problems. But you already know that. Today's adults (millennials) didn't grow up listening to the radio or reading newspapers. Their television viewing habits are different. That means broadcasters must learn new...

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Quick, Easy Ways to Test Hooks And Teases

A headline on social media is designed to cause users to take action. If it's not provocative enough, the publisher won't win the engagement....
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