Tuesday, September 25, 2018

3 Ways To Lose a Programming Battle With A Direct Competitor

You have a new competitor in town. They've challenged your position and are attacking your brand. Uh oh. Now what? Hopefully, you'll follow these 6 ways to win the battle. But even if you...

How To Tell A Good Complaint From a Bad One

It seemed like a never-ending battle with the audience. Our morning show was the legendary Jeff & Jer, who were pretty good at what they did as evidenced by their induction into the Radio...

Starbucks Understands TSL Better Than Radio

The ratings formula is familiar: It's cume and TSL. Cume is the total number of listeners. TSL is the number of quarter hours they listen. But here's something interesting. Starbucks is more skilled in driving...

To Achieve Music Variety You must Understand Music Variety

Perhaps the most misunderstood programming concept for music-based formats is defining what  music variety really is. We think we understand it, but our definition of the term often has as many applications as there...

Ultimate Show Makeover Seminar on Demand

https://tracyjohnson.kartra.com/page/embed/ZcOsFoeU3HoQ

Attract Today’s Radio Listeners: Be Authentic

Radio has some problems. But you already know that. Today's adults (millennials) didn't grow up listening to the radio or reading newspapers. Their television viewing habits are different. That means broadcasters must learn new...

6 Ways to Win a Programming Battle With A Direct Competitor

It’s normal to freak out a little when a new station, personality or radio show comes on the air. After all, the radio pie is already sliced pretty thin. Head-to-head competition is more common...

Your Morning Show Should Start Earlier Than It Is

Traditionally, radio morning shows start at 6 and end at 10. Why? Because that's what time the ratings services have chosen to define a "morning" show. But consumer behavior changes. And as it does,...

Ratings Are Driven By Daily Cume

Stations that want higher ratings (and what station doesn't?) create a strategy to put their station in the best position for success. Sounds logical, right? But there are so many moving parts to the...

Action Plan: What To Do Now to Excite Millennials

It seems that the radio industry has awakened to the reality that the generation called millennials is large, valuable and mysterious. It's true. Nobody will argue that they'll fade away or lose influence. They're...

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The 80 – 20 Tease

Effective promotion on the air is both art and science. The goal should be to deliver more listening occasions, longer tune in by leading...