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Programming Strategy

3 Ways To Lose a Programming Battle With A Direct Competitor

There's a new competitor in town. They've challenged your position and are attacking your brand. Uh oh. Now what? Hopefully, you'll follow these six ways to win the battle. But even if you execute...

3 Reasons Listeners Have Stopped Paying Attention

Radio stations are often their own worst enemy. Today's audience no longer has the patience for anything that fails to quickly capture and retain attention. Most listeners have stopped paying attention, and the damage...

Programming a Radio Station Requires Art And Science

Programming a radio station is a balancing act requiring careful, constant attention to art and science. Some programmers emphasize science and miss the art. Others are the opposite, but both are important. The audience...

Are Long Music Sweeps Still Relevant?

Long music sweeps sound like a great idea, and there’s evidence that the tactic works to manipulate ratings, at least based on detailed studies of meter carriers. The theory is to clear the off-ramps...

New Year’s Resolutions For Radio Shows

As you put away the last of the holiday ornaments and put on your game face to enter another ratings battle, take some time to plan how this year will be better than the...

New Year Programming Makeover

The most exciting word in marketing and branding is new, and a new year is the ideal time for a New Year programming makeover! Consistency is important, but innovation and evolution are critical ingredients to...

Build Perfect Music Clocks

"Okay, let's build perfect music clocks" is enough to drive any programming pro mad. It's one of the most frustrating and difficult programming tasks imaginable. Most end up compromising the sound of the station,...

How To Master Class: Best Of Programming Seminar on Demand

It's hard to know the right thing to do when a key air personality or show is on vacation. There are many possible solutions, but what is right for your station? In this seminar,...

How to Program Best of Shows

One of the benefits of a content recycling strategy is maintaining a consistent sound, even when personalities are on vacation. When primary personalities cannot be live for their normal show, the goal should be...

Summer Music

For your Summer programming and promotion pleasure, here is a list of the most popular songs with a summer theme. Use these to launch a Songs Of Summer weekend or to give your station a...
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