Thursday, May 23, 2019

Lessons about Radio From HGTV

Knowing who and what you’re for are two of the most important things each media brand must decide. There’s a place for hard news, for engaging political debate and there’s a place to escape...

Get Free Audience Research Using The OAR Method

A fundamental step in creating a radio station or show strategy is defining a target listener. A poorly defined target has caused many stations to fail. That's why I recommend stations get deeper into...

Branding a Feature: What’s In a Name?

Air personalities are a funny bunch. They love the idea of open breaks, free to create original content and tell stories that showcase character and personality. But they are often biased against features that...

3 Reasons Listeners Have Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem...

Win The Most Music Battle By Playing 2 More Songs Each Hour

The battle over most music rages, though today's competition comes from new technology as much (or more) than from other radio stations. If programmers could find room to play 2 more songs every hour,...

Your Morning Show Should Start Earlier Than It Is

Traditionally, radio morning shows start at 6 and end at 10. Why? Because that's what time the ratings services have chosen to define a "morning" show. But consumer behavior changes. And as it does,...

The Value of Fans To a Radio Station

Radio stations spend a lot of time and money chasing cume. And cume is important, for sure. The more customers, the better the chance to build a loyal fan base. But many stations put...

Why You need a Programming Strategy That Targets Mood

Why do listeners choose your station? Do you know the most important reason listeners choose your station or show brand over others? If you know the answer to that question, you're equipped to develop...

How The Pop Music Cycle Affects Ratings

If you program a music station, you know that strength of current music is critical to your brand's success. The more you depend on music, the more the pop music cycle affects ratings. When music goes...

6 Ways to Win a Programming Battle With A Direct Competitor

It’s normal to freak out a little when a new station, personality or radio show comes on the air. After all, the radio pie is already sliced pretty thin. Head-to-head competition is more common...

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Feature: 3 Song Showdown

The 3-song Showdown is a fun feature to play in a multi-personality show, as it can bring out passion in the players. But solo...