Are Long Music Sweeps Still Relevant?
Long music sweeps sound like a great idea, and there’s evidence that the tactic works to manipulate ratings, at least based on detailed studies of meter carriers. The theory is to clear the off-ramps...
New Year’s Resolutions For Radio Shows
As you put away the last of the holiday ornaments and put on your game face to enter another ratings battle, take some time to plan how this year will be better than the...
New Year Programming Makeover
The most exciting word in marketing and branding is new, and a new year is the ideal time for a New Year programming makeover!
Consistency is important, but innovation and evolution are critical ingredients to...
How To Brainstorm New Year Ideas
Mining your life for stories is a great exercise for creating unique personal stories and content ideas. With a little creativity, your team will have dozens of original New Year Ideas ideas in no...
Build Perfect Music Clocks
"Okay, let's build perfect music clocks" is enough to drive any programming pro mad. It's one of the most frustrating and difficult programming tasks imaginable. Most end up compromising the sound of the station,...
How To Master Class: Best Of Programming Seminar on Demand
It's hard to know the right thing to do when a key air personality or show is on vacation. There are many possible solutions, but what is right for your station? In this seminar,...
How to Program Best of Shows
One of the benefits of a content recycling strategy is maintaining a consistent sound, even when personalities are on vacation. When primary personalities cannot be live for their normal show, the goal should be...
Summer Music
For your Summer programming and promotion pleasure, here is a list of the most popular songs with a summer theme.
Use these to launch a Songs Of Summer weekend or to give your station a...
Winning Personalities Must Be Authentic
In today's rapidly changing landscape, radio broadcasters must evolve and adapt to maintain relevance and engage their listeners. At the heart of this evolution lies the crucial element of authenticity. Just as a chameleon...
Increase Ratings? Simple. Reduce Tune-Out
If a radio station could reduce listener erosion, it could sustain ratings without marketing, promotion, or increased costs. Eliminating tune-out would cause listeners to become fans and rating nirvana would be within reach. The...