Sunday, September 15, 2019

3 Reasons Listeners Have Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem...

Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial free. Okay, that's not probable. So what is the best way to schedule those pesky spots? What is programming's best practice on stop set placement?...

Ultimate Show Makeover Seminar on Demand

Every radio show should undergo a makeover once or twice a year. That’s how you stay fresh and relevant. This is my proven technique of using zero-based programming to keep your show fresh and exciting....

Why You need a Programming Strategy That Targets Mood

Why do listeners choose your station? Do you know the most important reason listeners choose your station or show brand over others? If you know the answer to that question, you're equipped to develop...

You’ll Be Surprised That This Commercial Free Stop Set Strategy Works

Many radio stations enjoy ratings success by manipulating their stop set strategy to allow for longer commercial free periods in the market's most listened-to quarter hours. I can tell you from experience that it works....

The Truth About Radio P1s and Fans

The ratings report is in. The ratings service says the station's cume is strong but P1's are down. Oh no! There's a problem with the radio station, because everyone knows that P1s are the lifeblood...

Win The Most Music Battle By Playing 2 More Songs Each Hour

The battle over most music rages, though today's competition comes from new technology as much (or more) than from other radio stations. If programmers could find room to play 2 more songs every hour,...

Programming Basics: The High Cost Of Listening

Virtually everything comes with a price and a value. That's what drives every transaction. In fact, it drives he entire economy. Yet since consumers don't pay cash for radio, it's easy for broadcasters to assume that...

To Achieve Music Variety You must Understand Music Variety

Perhaps the most misunderstood programming concept for music-based formats is defining what  music variety really is. We think we understand it, but our definition of the term often has as many applications as there...

It’s Time To Rethink Your Clocks

At any hour of any day, tune in any station in any market. What will you hear? Sameness. Commercials happen at the same times. Promos air going into stop sets. News is on at...

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Which Is More Important: Personality or Content?

Personality or content? Relevant or relatable? Structure or style? What is more important on the air? It's ideal to have both, of course. And we...