Monday, November 18, 2019

Starbucks Understands TSL Better Than Radio

The ratings formula is familiar: It's cume and TSL. Cume is the total number of listeners. TSL is the number of quarter hours they listen. But here's something interesting. Starbucks is more skilled in driving...

Do More Music Morning Shows Work?

Throw this question out to a group of broadcasters, then sit back and be entertained. The debate over more music or more personality is a passionate one. Managers and bean counters would love it if...

Win The Most Music Battle By Playing 2 More Songs Each Hour

The battle over most music rages, though today's competition comes from new technology as much (or more) than from other radio stations. If programmers could find room to play 2 more songs every hour,...

Programming Basics: The High Cost Of Listening

Virtually everything comes with a price and a value. That's what drives every transaction. In fact, it drives he entire economy. Yet since consumers don't pay cash for radio, it's easy for broadcasters to assume that...

You Won’t Believe How Little They Actually Hear

Every morning you bust your hump to create great content, and bring your "A" game to entertain your fans and attract new ones. You’re grinding it out, day after day. You obsess about each...

3 Reasons Listeners Have Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem...

Analyze and Fine Tune Your Station With Zero Based Programming

,It happens to every radio station, and chances are, it's going on right now at your station. Clutter Creep happens, little by little and soon the station is full of stuff that doesn't need...

The Truth About Radio P1s and Fans

The ratings report is in. The ratings service says the station's cume is strong but P1's are down. Oh no! There's a problem with the radio station, because everyone knows that P1s are the lifeblood...

6 Ways to Win a Programming Battle With A Direct Competitor

It’s normal to freak out a little when a new station, personality or radio show comes on the air. After all, the radio pie is already sliced pretty thin. Head-to-head competition is more common...

Programming a Radio Station Requires Art And Science

Personality radio is both art and science. And it should be in relatively equal parts. Often, programmers place so much emphasis on science, they miss the art. Or vice-versa. Personalities tend to disregard the...

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Halloween Candy Buy Back

Here’s an easy promotion to build goodwill at Halloween, engage parents, generate new revenue and extend through the first week of November. The Halloween...