Wednesday, August 17, 2022

Win The Most Music Battle By Playing 2 More Songs Each Hour

The battle over most music rages on, though today's competition comes from new technology as much (or more) than from other radio stations. If programmers could find room to play 2 more songs every...

6 Ways to Win a Programming Battle With A Direct Competitor

It’s normal to freak out a little when a new station, personality or radio show comes on the air. After all, the radio pie is already sliced pretty thin. Head-to-head competition is more common...

Why Radio Programming Is Tricky: The Two Switch Theory

While watching some old home videos (yeah, we have a life), I learned a valuable radio programming lesson from my two year old son. Specifically, it reminded me of the two switch theory of...

Special Brands Win With Attention to Detail

Details matter. Many small things add up to a big impact. Each individual small thing may not even be noticed by itself, but add them together and small things mean a lot. And often,...

Your Morning Show Should Start Earlier Than It Is

Traditionally, radio morning shows start at 6 and end at 10. Why? Because that's what time the rating services have chosen to define a "morning" show. But consumer behavior changes. And as it does,...

3 Reasons Listeners Have Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem...

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information and insight into...

Programming a Radio Station Requires Art And Science

Personality radio is both art and science. And it should be performed in relatively equal parts. Often, programmers place so much emphasis on science, they miss the art. Or vice-versa. Personalities tend to disregard...

Radio Is Not Free: The Cost of Listening

Everything is a value exchange. There is a price and a value. Price is how much something costs. Value is what the benefit received. This dynamic drives the economy. And it applies to radio...

How Learning Theory Affects Programming

You may not have heard of the term learning theory, but understanding how the audience becomes familiar with and loyal to, brands will change how you program radio stations. Seriously. This is game-changing. In this...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Christmas Stunt: Jingle Bail

In most markets, some station is hosting a Jingle Ball promotion. It's usually a concert, and often becomes a big event. But here's a...
0:00
0:00