Clock Structure

Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial-free. Okay, that's not likely. So what is the best way to schedule those pesky spots? What is programming's best practice on stop set placement?...

It’s Time To Rethink Your Clocks

At any hour of any day, tune in any station in any market. What is on the radio? Sameness. Commercials happen at the same time on most stations. Promos are the first element in...

3 Reasons Listeners Have Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem...

It’s Time To Fix Radio’s Commercial Problems: And Here’s How

Radio's commercial problems continue to get worse. The ads have been horrible for a while now. But it's becoming a crisis. And at some stations, the ads make up nearly 25% of programming time. This...
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