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Holiday Programming

New Year’s Resolutions For Radio Shows

As you put away the last of the holiday ornaments and put on your game face to enter another ratings battle, take some time to plan how this year will be better than the...

New Year Programming Makeover

The most exciting word in marketing and branding is new, and a new year is the ideal time for a New Year programming makeover! Consistency is important, but innovation and evolution are critical ingredients to...

How To Master Class: Best Of Programming Seminar on Demand

It's hard to know the right thing to do when a key air personality or show is on vacation. There are many possible solutions, but what is right for your station? In this seminar,...

How to Program Best of Shows

One of the benefits of a content recycling strategy is maintaining a consistent sound, even when personalities are on vacation. When primary personalities cannot be live for their normal show, the goal should be...

Summer Music

For your Summer programming and promotion pleasure, here is a list of the most popular songs with a summer theme. Use these to launch a Songs Of Summer weekend or to give your station a...

Programming: The Santa Claus Show

It's one thing to add Christmas music to holiday programming. And it's fine to launch a holiday-themed promotion. But everyone else is doing that. How about hiring Santa as an air personality on The...

Play the Christmas Hits: And Here’s What Those Hits Are

Whether flipping to an All-Christmas format or just adding songs to an existing format, radio programmers should follow a longstanding programming guideline: Play the hits. But what are the Christmas hits? There are so...

Feature: We Need A Little Christmas

Here's a great idea for shows that are not playing All-Christmas music or cannot execute a major promotion but want to reflect the mood and feeling of the holidays. We Need A Little Christmas...

How To Create Better Holiday Programming

The year is winding down, and the staff is counting the days until the Holiday break. The rating period is ending, and it's time to relax with family and friends. Now finish strong. Great...

Stunt: Great Christmas Idea For Your Show

Austrian radio host Joe Kohlhofer began his morning drive-time show by locking the door to the studio and taking over his station's format. The stunt kicked off the holiday season and got a lot...
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