Christmas Programming

It's hard to know the right thing to do when a key air personality or show is on vacation. There are many possible solutions, but what is right for your station? In this seminar,...

One of the benefits of a content recycling strategy is maintaining a consistent sound, even when personalities are on vacation. When primary personalities cannot be live for their normal show, the goal should be...

It's one thing to add Christmas music to holiday programming. And it's fine to launch a holiday-themed promotion. But everyone else is doing that. How about hiring Santa as an air personality on The...

Whether flipping to an All-Christmas format or just adding songs to an existing format, radio programmers should follow a longstanding programming guideline: Play the hits. But what are the Christmas hits? There are so...

Here's a great idea for shows that are not playing All-Christmas music or cannot execute a major promotion but want to reflect the mood and feeling of the holidays. We Need A Little Christmas...

The year is winding down, and the staff is counting the days until the Holiday break. The rating period is ending, and it's time to relax with family and friends. Now finish strong. Great...

Austrian radio host Joe Kohlhofer began his morning drive-time show by locking the door to the studio and taking over his station's format. The stunt kicked off the holiday season and got a lot...

Every year, more and more stations flip to all Christmas music. And they do it earlier and earlier. In many markets, multiple stations battle to win the position as the All-Christmas station. It seems...