New Year's Programming

As you put away the last of the holiday ornaments and put on your game face to enter another ratings battle, take some time to plan how this year will be better than the...

The most exciting word in marketing and branding is new, and a new year is the ideal time for a New Year programming makeover! Consistency is important, but innovation and evolution are critical ingredients to...

Mining your life for stories is a great exercise for creating unique personal stories and content ideas.  With a little creativity, your team will have dozens of original New Year Ideas ideas in no...

It's hard to know the right thing to do when a key air personality or show is on vacation. There are many possible solutions, but what is right for your station? In this seminar,...

One of the benefits of a content recycling strategy is maintaining a consistent sound, even when personalities are on vacation. When primary personalities cannot be live for their normal show, the goal should be...

The year is winding down, and the staff is counting the days until the Holiday break. The rating period is ending, and it's time to relax with family and friends. Now finish strong. Great...

Many music-based stations air a year-end countdown show. Most of them are ordinary, with little that stands out. It's almost as if they put them on to fill a few hours on what is...

Psychics on the air can be great. And they can be horrible. Like most things, the variables are brand expectations, preparation, and execution. In this case, timing is an important consideration as well! Just...

What is your station doing on New Year's Eve? This can be a tough time for stations and shows to program to the audience's mood. What if your most high-profile air talent threw a...