How To Localize Your Radio Station

There’s something special about great radio stations locked into their communities. The audience can feel the connection when a station has a vibe. Being uniquely local is one of the four IZES of personality...

Sound Local With Non-Local Programming

Broadcasters beat their chests about the pride of being live and local, and it can be an advantage. But local is more about relevance than geography. If entertainment is a tie, the local show...

It’s Time To Get Local Seminar on Demand

There's a big difference between claiming to be local and actually being local. Tracy Johnson shows you how and why it's time to get local. https://youtu.be/7YwGxmA0pKU

How To Sound Like a Local Even If You’re Not

Sounding connected to a market is a challenge even for established shows. But for personalities that are new to a city or community, it's even more difficult to sound like a local. This article is...

Build This Resource To Get More Local

Making a community connection can be a difference-maker for radio personalities. However, just being live and local (a mantra for many broadcasters hoping to remain relevant against larger companies with deeper resources and streaming...

Feature: How to Develop a Local Character

Every radio show has wanted to say something about a topic that may be wrong for their personality brand. And nearly every show has wished they had another voice on the air to play...
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