Sound Local With Non-Local Programming
Broadcasters beat their chests about the pride of being live and local, and it can be an advantage. But local is more about relevance than geography. If entertainment is a tie, the local show...
How To Sound Like a Local Even If You’re Not
Sounding connected to a market is a challenge even for established shows. But for personalities that are new to a city or community, it's even more difficult to sound like a local.
This article is...
Build This Resource To Get More Local
Making a community connection can be a difference-maker for radio personalities. However, just being live and local (a mantra for many broadcasters hoping to remain relevant against larger companies with deeper resources and streaming...
How to Develop a Local Character
Every radio show has wanted to say something about a topic that may be wrong for their personality brand. And nearly every show has wished they had another voice on the air to play...
How To Localize Your Radio Station
There’s something special about great radio stations locked into their communities. The locals can feel it. There’s a vibe that reflects the audience in a way that’s hard to quantify. Being uniquely local is...