How to Program Best of Shows
One of the benefits of a content recycling strategy is maintaining a consistent sound, even when personalities are on vacation. Many programmers believe in the strategy of moving talent to the morning show or...
Do More Music Morning Shows Work?
Throw this question out to a group of broadcasters, then be entertained. The debate over more music or more personality is a passionate one. And the battle rages on. Managers and bean counters would...
Your Morning Show Should Start Earlier Than It Is
Traditionally, radio morning shows start at 6 and end at 10. Why? Because that's what time the rating services have chosen to define a "morning" show. But consumer behavior changes. And as it does,...