A Show Style Guide Turns Your Mission Statement Into Daily Performance
Every radio station and show needs a mission statement. If you don’t have one yet, now’s a good time to…
Programming Strategy
Your Morning Show Should Start Earlier Than It Is
Traditionally, radio morning shows run from 6 to 10. Why? Because that’s what time the rating services have chosen to…
The Real Competition Is Not Other Stations
Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations…
The Art of Understatement: Fewer Words, Greater Impact
In a world full of noise, the smartest brands know you don’t have to shout to be heard. Sometimes, saying…
The Psychology of Hype Fatigue: Why “Madness and Mayhem” Doesn’t Work Anymore
Let’s talk about the burnout nobody in radio wants to admit: hype fatigue. You know the drill: Every promo promises…
Every Station Needs A Station Voice Guide
Do you have a station voice guide? You are probably wondering what it is and how it works. That means…
The Brand Voice Bible: How to Sound Like You on the Air
Every station has a signature sound, but not every station has a voice. And that is the difference between a…
You Can’t Force Fun: Great Vibes Aren’t Prefabricated
There’s a reason people turn on the radio. It’s not to get the news, even though they’ll take it. Traffic…
Stop Pushing Your Format: A Winning Strategy Targets Mood
Most radio stations promote themselves with industry jargon. We’re the station that plays the most music, has the best variety,…
It’s Time To Rethink Your Clocks
At any hour of any day, tune in to any station in any market. What is on the radio? Sameness.…