Programming Strategy

Programming Rules that Make No Sense

Program Directors are notorious for establishing rules for their air staff. Programmers love to make programming rules. It makes things easier to manage, but programming rules suck the life out of the sound of...

Turn Listeners Into Fans That Self-Identify With The Show

Big brands with passionate advocates have found ways to stimulate fans in ways that cause them to connect with brand values in such profound ways they become willing, enthusiastic brand ambassadors. This is a...

Programming: The Santa Claus Show

It's one thing to add Christmas music to holiday programming. And it's fine to launch a holiday-themed promotion. But everyone else is doing that. How about hiring Santa as an air personality on The...

Play the Christmas Hits: And Here’s What Those Hits Are

Whether flipping to an All-Christmas format or just adding songs to an existing format, radio programmers should follow a longstanding programming guideline: Play the hits. But what are the Christmas hits? There are so...

Feature: We Need A Little Christmas

Here's a great idea for shows that are not playing All-Christmas music or cannot execute a major promotion but want to reflect the mood and feeling of the holidays. We Need A Little Christmas...

How To Create Better Holiday Programming

The year is winding down, and the staff is counting the days until the Holiday break. The rating period is ending, and it's time to relax with family and friends. Now finish strong. Great...

Stunt: Great Christmas Idea For Your Show

Austrian radio host Joe Kohlhofer began his morning drive-time show by locking the door to the studio and taking over his station's format. The stunt kicked off the holiday season and got a lot...

Should You Play All Christmas Music?

Every year, more and more stations flip to all Christmas music. And they do it earlier and earlier. In many markets, multiple stations battle to win the position as the All-Christmas station. It seems...

How To Brainstorm Thanksgiving Ideas

Mining your life for stories is a great exercise for creating unique personal stories and content ideas.  With a little creativity, your team will have dozens of original Thanksgiving Ideas ideas in no time. Here's...

Research: The OAR Method

A fundamental step in creating a show strategy is defining a target listener. A poorly defined target has caused many stations to fail. Stations should try to get to know the audience on a...
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