Wednesday, August 17, 2022

Why You need a Programming Strategy That Targets Mood

Why do listeners choose your station? Do you know the most important reason listeners choose your station or show brand over others? If you know the answer to that question, you're equipped to develop...

It’s Time To Rethink Your Clocks

At any hour of any day, tune in any station in any market. What is on the radio? Sameness. Commercials happen at the same time on most stations. Promos are the first element in...

The Art & Science of Programming

Personality a winning radio station requires the application of both art and science. Both should be applied in relatively equal parts. But often, programmers place so much emphasis on science, they miss the art....

Six Things That Cause Tune In

Most radio stations are not aggressive enough. Attracting listeners to become loyal fans of a station or radio show demands a creative approach to recruiting fans. It's not a simple matter of eliminating things...

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information and insight into...

Ultimate Show Makeover Seminar on Demand

Every radio show should undergo a makeover once or twice a year. That’s how you stay fresh and relevant. This is my proven technique of using zero-based programming to keep your show fresh and exciting....

3 Reasons Listeners Have Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem...

3 Ways To Lose a Programming Battle With A Direct Competitor

You have a new competitor in town. They've challenged your position and are attacking your brand. Uh oh. Now what? Hopefully, you'll follow these 6 ways to win the battle. But even if you...

It’s Time To Fix Radio’s Commercial Problems: And Here’s How

Radio's commercial problems continue to get worse. The ads have been horrible for a while now. But it's becoming a crisis. And at some stations, the ads make up nearly 25% of programming time. This...

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8 Guaranteed Ways To Get Listener Calls

How often do you go into a show or segment knowing that the phone will light up? It's can't-miss content. This topic is going to...
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