Programming Strategy

How To Brainstorm Original Halloween Ideas

Mining your life for stories is a great exercise for creating unique personal stories and content ideas.  With a little creativity, your team will have dozens of original Halloween ideas in no time. Here's...

Halloween Music

For your Halloween programming and promotion pleasure, here is a list of the most popular Halloween music, with titles and artists. Use these in programming features like 13 Days Of Halloween and other specialty...

Feature: 13 Days Of Halloween

13 Days Of Halloween is a terrific feature to get attention on one of the world's most popular holidays. This feature-filled campaign helps your show connect with the season for nearly three weeks before...

Programming a Radio Station Requires Art And Science

Personality radio is both art and science. And it should be performed in relatively equal parts. Often, programmers place so much emphasis on science, they miss the art. Or vice-versa. Personalities tend to disregard...

Special Brands Win With Attention to Detail

Details matter. Many small things add up to a big impact. Each individual small thing may not even be noticed by itself, but add them together and small things mean a lot. And often,...

A Realistic Way to Convert Cume to Fans

The Holy Grail of radio programming is to convert cume to fans. After all, fans have infinitely more value in affecting TSL (time spent listening). Stations spend a lot of time fine-tuning a strategy...

Programming Clocks Based On Lifestyle

Most programmers follow traditional programming thinking when setting up format clocks. They play The Ratings Game by stacking commercials in most advantageous positions (the Bow-Tie theory) and clear out certain quarter-hours when the most...

All Breaks Are Important, But Not Equal

Listeners constantly form opinions and make decisions on whether or not it’s worthwhile to stay tuned. They often switch stations after stopping for just a few seconds. This creates a unique challenge for radio...

Action Plan: What To Do Now to Excite Millennials

It seems that the radio industry has awakened to the reality that today's generation is large, valuable, and mysterious. It's true. Nobody argues that young adults will fade away or lose influence. They're here...

Sound Local With Non-Local Programming

Broadcasters beat their chests about the pride of being live and local, and it can be an advantage. But local is more about relevance than geography. If entertainment is a tie, the local show...
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