Programming Strategy

Considerations for Having a Psychic On The Air

Psychics on the air can be great. And they can be horrible. Like most things, the variables are brand expectations, preparation, and execution. In this case, timing is an important consideration as well! Just...

Halloween Old Ghoul Weekend

Reflecting listener lifestyles is more than just phone topics and contests. Stations should invest in their brand values and have fun. For the right station (one that plays Old School music), a Halloween Old...

Build This Resource To Get More Local

Making a community connection can be a difference-maker for radio personalities. However, just being live and local (a mantra for many broadcasters hoping to remain relevant against larger companies with deeper resources and streaming...

The Real Competition Is Not Other Stations

Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations to capture listener attention. And you know what? Most of that energy is wasted....

Your Morning Show Should Start Earlier Than It Is

Traditionally, radio morning shows start at 6 and end at 10. Why? Because that's what time the rating services have chosen to define a "morning" show. But consumer behavior changes. And as it does,...

Why Radio Programming Is Tricky: The Two Switch Theory

While watching some old home videos (yeah, we have a life), I learned a valuable radio programming lesson from my two year old son. Specifically, it reminded me of the two switch theory of...

Analyze and Fine Tune Your Station With Zero-Based Programming

It happens to every radio station. Clutter Creep happens, little by little. Over time, the station becomes full of stuff that doesn't need to be there. That's why I recommend program directors step back...

Halloween: The Haunted House Show

A Haunted House show on Halloween day (or just before) can be fantastic programming that engages the audience, especially if one of the members of the show is frightened. It also works if someone...

This Commercial Free Strategy Works!

Many radio stations strive for success by manipulating stop sets to allow for longer commercial-free sweeps in the market's most listened-to quarter hours. Does it work? Well, there are pros and cons. But this...

Feature: How to Develop a Local Character

Every radio show has wanted to say something about a topic that may be wrong for their personality brand. And nearly every show has wished they had another voice on the air to play...
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