Programming Strategy

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information and insight into...

3 Reasons Listeners Have Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem...

How To Localize Your Radio Station

There’s something special about great radio stations locked into their communities. The locals can feel it. There’s a vibe that reflects the audience in a way that’s hard to quantify. Being uniquely local is...

3 Ways To Lose a Programming Battle With A Direct Competitor

You have a new competitor in town. They've challenged your position and are attacking your brand. Uh oh. Now what? Hopefully, you'll follow these 6 ways to win the battle. But even if you...

It’s Time To Fix Radio’s Commercial Problems: And Here’s How

Radio's commercial problems continue to get worse. The ads have been horrible for a while now. But it's becoming a crisis. And at some stations, the ads make up nearly 25% of programming time. This...

How To Create an Audience Persona For More Effective Targeting

What comes to mind when you see the words audience persona? Is it scary? Vague? Not on the radar? Maybe it's boring or one of those things that seem important. This project is easy...
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