Winning Personalities Must Be Authentic
In today's rapidly changing landscape, radio broadcasters must evolve and adapt to maintain relevance and engage their listeners. At the heart of this evolution lies the crucial element of authenticity. Just as a chameleon...
Turn Listeners Into Fans That Self-Identify With The Show
Big brands with passionate advocates have found ways to stimulate fans in ways that cause them to connect with brand values in such profound ways they become willing, enthusiastic brand ambassadors. This is a...
Research: The OAR Method
A fundamental step in creating a show strategy is defining a target listener. A poorly defined target has caused many stations to fail. Stations should try to get to know the audience on a...
Action Plan: What To Do Now to Excite Millennials
It seems that the radio industry has awakened to the reality that today's generation is large, valuable, and mysterious. It's true. Nobody argues that young adults will fade away or lose influence. They're here...
Is Your Target Audience Too Narrow?
Most stations have a target audience. It is a common step in the marketing process for all brands, including radio stations. But some programmers go too far and miss the point. If Here's how...
How To Create an Audience Persona For More Effective Targeting
What comes to mind when you see the words audience persona? Is it scary? Vague? Not on the radar? Maybe it's boring or one of those things that seem important. This project is easy...