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Tune In And Tune Out

Increase Ratings? Simple. Reduce Tune-Out

If a radio station could reduce listener erosion, it could sustain ratings without marketing, promotion, or increased costs. Eliminating tune-out would cause listeners to become fans and rating nirvana would be within reach. The...

The Real Competition Is Not Other Stations

Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations to capture listener attention. And you know what? Most of that energy is wasted....

Radio Is Not Free: The Cost of Listening

Everything is a value exchange. There is a price and a value. Price is how much something costs. Value is what the benefit received. This dynamic drives the economy. And it applies to radio...