Monday, November 18, 2019

The Balancing Act of Plot vs Emotion

It's amazing how radio stations almost always take on the personality traits of the program director. Sometimes it takes awhile, but it happens nearly every time. It radiates through the brand, from what comes...

Shocker: How Many Promos Does Your Campaign Need? More Than You Think

It’s becoming more and more difficult to inspire audiences to take action. Listeners are increasingly distracted and there is more competition for limited attention. But beyond that, radio stations in general often fall short...

Great Imaging Starts With Great Promo Copy

Every radio station runs promotional announcements. They rarely count against the commercial inventory, but make no mistake. Listeners hear them as commercials. They are commercials for the radio station or show. And great commercials...

The Specific Promos Challenge

Maybe you've heard: The audience is busy. They aren't paying that much attention. They're distracted. It's harder and harder to command attention, let alone retain it. To cut through, you must create specific messaging with a...

Creative Packaging for Weekend Promotions

it's tempting to plan weekend promotions or contests by finding a big prize offer and slapping it on the air. Boom. You're done. Simple and fast. Listen all weekend to win, then tune in...

Show Promos Inside Your Show? A Smart Idea

Reading this headline probably causes some to think it's the most insane idea in programming. Show promos inside your show seems redundant. You might think it's like running a promo to shop in a...

Emotional Promos That Focus on Listeners

There are two things that always work for radio promos. First, make sure each promo does at least one of three things. And second, focus attention on listener benefits, not station attributes. But there...

Content Is King. Who’s The Queen?

You've heard it over and over. It's all about content. Content is king. But is it? You may have the most compelling material on the air, but if nobody knows about it, does it...

5 Writing Skills That Improve Promos

Writing skills translate to virtually every business, including radio performance. Improve your writing, and the thought process while writing, and on-air personalities will become clearer, more focused and more creative. This will make for...

How To Create Amazing Morning Show Promos

Promoting a high profile radio show is important. Positioning it is equally important. And the time devoted to running morning show promos is valuable. So let's review some guidelines on how to get the most...

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Avoid These Common Email Marketing Mistakes

It doesn’t matter what industry you’re in. Everyone needs to incorporate email campaigns into their marketing strategy. That includes radio stations. And chances are,...