Video: Words Matter
Writers know that words matter, but broadcasters waste thousands of words every day. Making simple adjustments is often the difference…
Promos
The Promo Fix: Five Writing Skills That Turn Ordinary Copy Into Can’t-Miss Radio
On your drive home tonight, scan the dial. Stop on every station, listen to a break or two, and pay…
Use IEI Formula To Create Effective Promos
The IEI formula is a shortcut to promo effectiveness. It starts with a premise that no promo can convince listeners…
Promos Inside Your Show? Yes, Please
At first glance, this sounds ridiculous. Why would you run promos for your morning show… inside your morning show? The…
Promo Example: An IEI Imaging Beauty
Great promos deliver on three goals: They create an Image for the brand, Educate the audience with information about the…
Why Most Promos Fail: It’s Plot vs Emotion
Listen to radio promos today on a variety of stations and formats. A pattern emerges. Some stations sound like they…
What? How Many Promos Are Needed?
It’s becoming increasingly complex to inspire audiences to take action. Listeners are increasingly distracted, and competition for limited attention is…
Example: Brilliant Imaging After A Disaster
Man programmers struggle to find a way to earn branding equity when difficult situations arrive. You can learn a lot…
Example: The Power Of Storytelling In Promos
Nick Michaels was a storyteller who knew how to connect emotionally with powerful, layered copy and amazing imagery. He wove…
Prompt: Use AI to Write Promos
With the right prompt, AI can be one of your most valuable creative assets. LLMs (large language models) can capture…