Tuesday, January 21, 2020

Promos That Rock Seminar on Demand

https://tracyjohnson.kartra.com/page/embed/JvzY2O8qxloQ

Show Promos Inside Your Show? A Smart Idea

Reading this headline probably causes some to think it's the most insane idea in programming. Show promos inside your show seems redundant. It's like running a promo to shop in a store inside the...

The Specific Promos Challenge

Maybe you've heard: The audience is busy. They aren't paying that much attention. They're distracted. It's harder and harder to command attention, let alone retain it. To cut through, you must create specific messaging with a...

Win a Promo War With Verbal Combat

Radio stations are at war, and enemies are everywhere. They surround you, all competing for the attention of the same audience. To win the war, radio stations must engage in verbal combat. In this article,...

Easy Steps To Fix Promo Copy

Every radio station runs promo announcements. Listeners hear them as commercials for the radio station. So shouldn't those commercials be great? It starts with great promo copy. In this article, I share quick, easy steps...

Every Promo Should Have 3 Goals

It's so exciting to hear radio promos that resonate with the audience. The right promo at the right time can enhance a brand, inspire an audience and add entertainment value. But many promos are...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Feature: Wed Bed or Dead

Wed bed or dead is a fun game that helps define show personality character, and extends to listeners. You can make this a contest, a...