Monday, January 21, 2019

5 Keys To Simplify Content In Promos

Several times a week, I am on calls offering programming or performance advice that can be summarized in by telling personalities they need to simplify content. We really need to focus content clearly or...

Content Is King. Who’s The Queen?

You've heard it over and over. It's all about content. Content is king. But is it? You may have the most compelling material on the air, but if nobody knows about it, does it...

Starbucks Understands TSL Better Than Radio

The ratings formula is familiar: It's cume and TSL. Cume is the total number of listeners. TSL is the number of quarter hours they listen. But here's something interesting. Starbucks is more skilled in driving...

Every Promo Should Have 3 Goals

It's so exciting to hear radio promos that resonate with the audience. The right promo at the right time can enhance a brand, inspire an audience and add to the station's entertainment value. But...

Promos Are Verbal Combat: Here’s How to Win The War

Radio stations are at war, and enemies are everywhere. They surround you, all competing for the attention of the same audience you're hoping to attract. To win the war, radio stations must engage in...

5 Writing Skills That Improve Promos

Writing skills translate to virtually every business, including radio performance. Improve your writing, and the thought process while writing, and on-air personalities will become clearer, more focused and more creative. This will make for...

3 Examples of How To Create Promos That Connect to Emotions

The late Nick Michaels was a master of station branding. His promos were brilliant, from music positioning pieces that caused listeners to truly feel the vibe of the station to deeply emotional, pointed content....

The Balancing Act of Plot vs Emotion

It's amazing how radio stations almost always take on the personality traits of the program director. Sometimes it takes awhile, but it happens nearly every time. It radiates through the brand, from what comes...

How To Create Amazing Morning Show Promos

Promoting a high profile radio show is important. Positioning it is equally important. And the time devoted to running morning show promos is valuable. So let's review some guidelines on how to get the most...

Great Imaging Starts With Great Promo Copy

Every radio station runs promotional announcements. They rarely count against the commercial inventory, but make no mistake. Listeners hear them as commercials. They are commercials for the radio station or show. And great commercials...

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Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial free. Okay, that's not probable. So what is the best way to schedule those pesky...