Friday, December 4, 2020

Balancing Plot vs Emotion in Promos

It's amazing how radio stations almost always take on the personality traits of the program director. The PD's character radiates through the brand. That's not a bad thing, but it introduces challenges in creating...

5 Keys To Simplify Content In Promos

Several times a week, I am on calls offering programming or performance advice that can be summarized in by telling personalities they need to simplify content. We really need to focus content clearly or...

5 Writing Skills That Improve Promos

Writing skills translate to virtually every business, including radio performance. Improve writing, and the thought process while writing, and on-air personalities will become clearer, more focused and more creative. This will make for better...

Easy Steps To Fix Promo Copy

Every radio station runs promo announcements. Listeners hear them as commercials for the radio station. So shouldn't those commercials be great? It starts with great promo copy. In this article, I share quick, easy steps...

Every Promo Should Have 3 Goals

It's so exciting to hear radio promos that resonate with the audience. The right promo at the right time can enhance a brand, inspire an audience and add entertainment value. But many promos are...

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6 Factors to Determine Ideal Promotion Length

One of the most difficult decisions for programmers, promotion managers and air talent is timing. Since listeners don't pay much attention, it's easy to...