Sunday, September 15, 2019

How To Create Amazing Morning Show Promos

Promoting a high profile radio show is important. Positioning it is equally important. And the time devoted to running morning show promos is valuable. So let's review some guidelines on how to get the most...

Great Imaging Starts With Great Promo Copy

Every radio station runs promotional announcements. They rarely count against the commercial inventory, but make no mistake. Listeners hear them as commercials. They are commercials for the radio station or show. And great commercials...

Emotional Promos That Focus on Listeners

There are two things that always work for radio promos. First, make sure each promo does at least one of three things. And second, focus attention on listener benefits, not station attributes. But there...

The Specific Promos Challenge

Maybe you've heard: The audience is busy. They aren't paying that much attention. They're distracted. It's harder and harder to command attention, let alone retain it. To cut through, you must create specific messaging with a...

3 Examples of How To Create Promos That Connect to Emotions

The late Nick Michaels was a master of station branding. His promos were brilliant, from music positioning pieces that caused listeners to truly feel the vibe of the station to deeply emotional, pointed content....

Shocker: How Many Promos Does Your Campaign Need? More Than You Think

It’s becoming more and more difficult to inspire audiences to take action. Listeners are increasingly distracted and there is more competition for limited attention. But beyond that, radio stations in general often fall short...

5 Keys To Simplify Content In Promos

Several times a week, I am on calls offering programming or performance advice that can be summarized in by telling personalities they need to simplify content. We really need to focus content clearly or...

Promos Are Verbal Combat: Here’s How to Win The War

Radio stations are at war, and enemies are everywhere. They surround you, all competing for the attention of the same audience you're hoping to attract. To win the war, radio stations must engage in...

5 Writing Skills That Improve Promos

Writing skills translate to virtually every business, including radio performance. Improve your writing, and the thought process while writing, and on-air personalities will become clearer, more focused and more creative. This will make for...

Every Promo Should Have 3 Goals

It's so exciting to hear radio promos that resonate with the audience. The right promo at the right time can enhance a brand, inspire an audience and add to the station's entertainment value. But...

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Game: Heads Up

Heads Up a terrific radio game. You've probably heard of the board game Taboo. It's a great game to play at parties and is perfect...