Sunday, March 24, 2019

Starbucks Understands TSL Better Than Radio

The ratings formula is familiar: It's cume and TSL. Cume is the total number of listeners. TSL is the number of quarter hours they listen. But here's something interesting. Starbucks is more skilled in driving...

Every Promo Should Have 3 Goals

It's so exciting to hear radio promos that resonate with the audience. The right promo at the right time can enhance a brand, inspire an audience and add to the station's entertainment value. But...

Shocker: How Many Promos Does Your Campaign Need? More Than You Think

It’s becoming more and more difficult to inspire audiences to take action. Listeners are increasingly distracted and there is more competition for limited attention. But beyond that, radio stations in general often fall short...

The Balancing Act of Plot vs Emotion

It's amazing how radio stations almost always take on the personality traits of the program director. Sometimes it takes awhile, but it happens nearly every time. It radiates through the brand, from what comes...

Emotional Promos That Focus on Listeners

There are two things that always work for radio promos. First, make sure each promo does at least one of three things. And second, focus attention on listener benefits, not station attributes. But there...

Show Promos Inside Your Show? A Smart Idea

Reading this headline probably causes some to think it's the most insane idea in programming. Show promos inside your show seems redundant. You might think it's like running a promo to shop in a...

How To Create Amazing Morning Show Promos

Promoting a high profile radio show is important. Positioning it is equally important. And the time devoted to running morning show promos is valuable. So let's review some guidelines on how to get the most...

5 Writing Skills That Improve Promos

Writing skills translate to virtually every business, including radio performance. Improve your writing, and the thought process while writing, and on-air personalities will become clearer, more focused and more creative. This will make for...

3 Examples of How To Create Promos That Connect to Emotions

The late Nick Michaels was a master of station branding. His promos were brilliant, from music positioning pieces that caused listeners to truly feel the vibe of the station to deeply emotional, pointed content....

The Specific Promos Challenge

Maybe you've heard: The audience is busy. They aren't paying that much attention. They're distracted. It's harder and harder to command attention, let alone retain it. To cut through, you must create specific messaging with a...

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Feature: 10 Words To Show Your Talent

When a guest comes on your show, what do you do with them? That's one of the biggest problems for many personalities. 10 Words...