Thursday, February 2, 2023

Promo Power Seminar on Demand

Re-imagine promo and imaging strategies to create campaigns that influence audiences and entertain listeners. This seminar shows you how. It's loaded with examples and actionable tips for all formats. You'll learn the concepts, hear...

Use IEI Formula To Create Effective Promos

In the Promo Power seminar, I explained how to use the IEI formula to ensure that each promo delivers at least one of three goals. This article explains the IEI formula for creating radio promos....

Use Your Celebrities In Station Promos

Endorsement ads are highly effective. High-profile radio personalities influence listeners. Radio programmers wish their promo campaigns to be more successful, It seems like a match made in heaven. So why don't more stations use...

5 Keys To Simplify Content In Promos

Several times a week, I am on calls offering programming or performance advice that can be summarized by telling personalities and programmers to simplify content. We really need to focus content clearly or listeners...

Win a Promo War With Verbal Combat

Radio stations are at war. Enemies are everywhere. Stations are surrounded by entertainment choices competing for the attention of the same audience. To win, radio stations must engage in verbal combat. This article explains how...

Easy Steps To Fix Promo Copy

Every radio station runs promo announcements. Listeners hear them as commercials for the radio station. So shouldn't those commercials be great? It starts with great promo copy. In this article, I share quick, easy steps...

5 Writing Skills That Improve Promos

Writing skills translate to virtually every business, including radio performance. Improve writing, and the thought process while writing, and on-air personalities will become clear, focused, and creative. This will make for better promos, teases,...

Balancing Plot vs Emotion in Promos

It's amazing how radio stations almost always take on the personality traits of the program director. The PD's character radiates through the brand. That's not a bad thing, but it introduces challenges in creating...

Promos That Rock Seminar on Demand

Find out how to create exciting promos that cause listeners to take action! From writing through production, this seminar is packed with tips and techniques to position radio brands, entertain listeners, and activate the...

Show Promos Inside Your Show? A Smart Idea

Reading this headline probably causes some to think it's the most insane idea in programming. Show promos inside your show seem redundant. It's like running a promo to shop in a store inside the...

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How to Shake Hands on the Air

Many air personalities are rude. In the interest of brevity, they rush into content to get off to a quick start. Quickstarts are great,...
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