Wednesday, October 27, 2021

5 Writing Skills That Improve Promos

Writing skills translate to virtually every business, including radio performance. Improve writing, and the thought process while writing, and on-air personalities will become clear, focused, and creative. This will make for better promos, teases,...

Use Your Celebrities In Station Promos

Endorsement ads are highly effective. High-profile radio personalities influence listeners. Radio programmers wish their promo campaigns to be more successful, It seems like a match made in heaven. So why don't more stations use...

Promos That Rock Seminar on Demand

Find out how to create exciting promos that cause listeners to respond. From writing through production, get tips and techniques to position your brand and activate the audience. https://tracyjohnson.kartra.com/page/embed/ZSEa0MqP8v9c

5 Keys To Simplify Content In Promos

Several times a week, I am on calls offering programming or performance advice that can be summarized by telling personalities and programmers to simplify content. We really need to focus content clearly or listeners...

Balancing Plot vs Emotion in Promos

It's amazing how radio stations almost always take on the personality traits of the program director. The PD's character radiates through the brand. That's not a bad thing, but it introduces challenges in creating...

Make Great Imaging Promos Using IEI

Sometimes a piece of audio comes along I have to share. Benztown sent an amazing imaging promo for 99.5 The Wolf in Dallas and it's a terrific example of validating audience choices. It's a...

Win a Promo War With Verbal Combat

Radio stations are at war. Enemies are everywhere. Stations are surrounded by entertainment choices competing for the attention of the same audience. To win, radio stations must engage in verbal combat. This article explains how...

Use IEI Formula To Create Effective Promos

In the Promo Power seminar, I explained how to use the IEI formula to ensure that each promo delivers at least one of three goals. This article explains the IEI formula for creating radio promos....

Show Promos Inside Your Show? A Smart Idea

Reading this headline probably causes some to think it's the most insane idea in programming. Show promos inside your show seems redundant. It's like running a promo to shop in a store inside the...

Every Promo Should Have 3 Goals

It's so exciting to hear radio promos that resonate with the audience. The right promo at the right time can enhance a brand, inspire an audience and add entertainment value. But many promos are...

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