Tuesday, October 19, 2021

Ratings: Understanding Audience Turnover

Radio programmers often fall victim to projecting their own behavior on the audience. Nobody listens to your radio station more than the PD. That's why it's so easy to grow tired of popular programming...

Ratings Success: The 3 Ways To Grow Share

Most radio programmers know (mostly) how radio ratings work. The cynical response: Not very well. The Ratings Game is frustrating, maddening, and unreliable. But let's simplify it. There are 3 ways to grow share....

How To Double Your Ratings

Yeah, a headline like Double Your Ratings immediately makes you think it will be followed with some flippant comment like, "Get twice as many listeners." I'm not selling a magic, "get rich quick" plan. But...

3 Ways To Increase Ratings By Playing to Ratings Respondents

As long as the radio industry allows ratings services to hold us hostage to their insanely outdated methods of gathering ratings data, programmers should at least know how to play the game. And that...

Increase Ratings? Simple. Reduce Tune Out

If a radio station could reduce listener erosion, it could sustain ratings without marketing, promotion, or increased costs. Without tune-out, listeners would become fans, and ratings nirvana would be reached. But the problem is,...

The Pros and Cons of Metered Ratings

Depending on the ratings service and market, there are two types of ratings methodologies. One compiles ratings using diary methodology. The other is metered Rating via the Personal People Meter (PPM). This article explains the...

The Value of Fans To a Radio Station

How much is a true fan worth? Radio stations spend a lot of time and money chasing listeners. Programmers believe the more listeners (cume), the better. And cume is important, for sure. But many...

Starbucks Teaches Programmers How To Increase Ratings

The radio ratings formula is a mystery to many, but it really comes down to two factors: cume and TSL (Time Spent Listening). Cume is the total number of listeners. TSL is the number...

The Truth About Radio P1s and Fans

he ratings report is in. Results indicate the cume is strong but P1's are down. Oh no! A management freak out because everyone knows that P1's are the lifeblood of a radio brand. The...

Ratings: Share Is Not Created Equal

Radio program directors often compare ratings performance by how well their station performs against other stations based on share. That's understandable, of course. It's the most public number and easiest to understand. However, the...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

5 Keys To An Online Giveaway

Sweepstakes, contests and online giveaways are increasingly popular among marketers competing for attention of their social media audience, and their radio listeners. You probably run several...
0:00
0:00