Ratings

Increase Ratings? Simple. Reduce Tune-Out

If a radio station could reduce listener erosion, it could sustain ratings without marketing, promotion, or increased costs. Eliminating tune-out would cause listeners to become fans and rating nirvana would be within reach. The...

How To Double Your Ratings

A headline like Double Your Ratings immediately seems like it will be followed by a comment like, "Get twice as many listeners." It doesn't seem possible, or at the very least it's unlikely. But...

Daily Cume Is Key To Ratings Success

Broadcasters that want higher ratings (and who doesn't?) often misunderstand the key to increased ratings. Strategies to win The Ratings Game are designed to put stations in a position for success. But the moving...

Turn Listeners Into Fans That Self-Identify With The Show

Big brands with passionate advocates have found ways to stimulate fans in ways that cause them to connect with brand values in such profound ways they become willing, enthusiastic brand ambassadors. This is a...

The Value of Fans To a Radio Station

How much is a true fan worth? Radio stations spend a lot of time and money chasing listeners, trying to turn cume into quarter-hours by manipulating the rating service machinery. Programmers believe that more...

How To Attract and Lead a Community of Fans By Being the Underdog

Many of you are too young to remember the classic cartoon Underdog. Check it out sometime. https://youtu.be/Pa1fH0SvGPg Yeah, a little cheesy, but awesome. And there are lessons for radio performers. This article explains how to get traction...

A Realistic Way to Convert Cume to Fans

The Holy Grail of radio programming is to convert cume to fans. After all, fans have infinitely more value in affecting TSL (time spent listening). Stations spend a lot of time fine-tuning a strategy...

You Should Recycle More Content

How committed are you to recycling content? No matter how you answer that question, I will make the case that you should recycle more content. Supporting data follows, but first, let's take a look...

Focus On Winning Fans, Not P1s

Radio programmers biggest problem isn't really TSL, or even getting more P1s. The challenge we face is turning existing listeners into fans.

Ratings Success: The 3 Ways To Grow Share

Most radio programmers know (mostly) how radio ratings work. The cynical response: Not very well. The Rating Game is frustrating, maddening, and unreliable. But let's simplify it. There are 3 ways to grow share....
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