Monday, October 22, 2018

Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial free. Okay, that's not probable. So what is the best way to schedule those pesky spots? What is programming's best practice on stop set placement?...

3 Ways To Increase Ratings By Playing to Ratings Respondents

As long as the radio industry allows ratings services to hold us hostage to their insanely outdated methods of gathering ratings data, programmers should at least know how to play the game. And that...

Hack the Ratings With Online Videos In a Few Fast, Easy Steps

When I experienced the sheer power of this viral video from Hot 96.9 in Boston, it was clear that something major was going on. And there's tremendous potential for air personalities to build a...

6 Ways to Win a Programming Battle With A Direct Competitor

It’s normal to freak out a little when a new station, personality or radio show comes on the air. After all, the radio pie is already sliced pretty thin. Head-to-head competition is more common...

The Ridiculousness of the Radio Ratings Process

The ratings system is broken. The ridiculousness of the radio ratings process continues and it appears broadcasters are doing little about it. Most every market has stories about crazy, unbelievably wild ratings swings traced to...

Should You Program For PPM Methodology?

I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. Specifically, the question is whether it's possible to connect with the audience in a radio ratings world...

Ratings Are Driven By Daily Cume

Stations that want higher ratings (and what station doesn't?) create a strategy to put their station in the best position for success. Sounds logical, right? But there are so many moving parts to the...

When To Break For Commercials

Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalitie need to learn how to earn extra quarter hours by learning new tactics of when to break for commercials. I'm...

The 3 Ways To Increase Ratings

To win the ratings game, a programmer must be like a gambler in Las Vegas. Understand how the game is played and place your bets when the best odds are in your favor. In radio,...

The Value of Fans To a Radio Station

Radio stations spend a lot of time and money chasing cume. And cume is important, for sure. The more customers, the better the chance to build a loyal fan base. But many stations put...

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Analyze and Fine Tune Your Station With Zero Based Programming

,It happens to every radio station, and chances are, it's going on right now at your station. Clutter Creep happens, little by little and...