Ratings

3 Ways To Lose a Programming Battle With A Direct Competitor

There's a new competitor in town. They've challenged your position and are attacking your brand. Uh oh. Now what? Hopefully, you'll follow these six ways to win the battle. But even if you execute...

You Should Recycle More Content

How committed are you to recycling content? No matter how you answer that question, you should recycle more content. Supporting data follows, but first, let's look at the basics that support creating less content and...

The Physics of Passion And Loyal Fans

Every broadcaster should want fans. Bold, loyal, passionate followers make up the bulk of listening. However, most stations lack the courage to recruit and lead a passionate fan base. The physics of passion is...

Monitor These Key Rating Metrics For Your Morning Show

When a new rating period concludes, programmers breathe a sigh of relief until the stress builds as the rating results near. The pressure often extends to the rest of the programming team and can...

Should You Program Your Radio Show Based on PPM Methodology?

Managers and programmers wring their hands over how to structure their radio stations in an endless cat-and-mouse game to manipulate the ratings system. The mechanics of winning credit for a quarter-hour share vary depending...

Increase Ratings? Simple. Reduce Tune-Out

If a radio station could reduce listener erosion, it could sustain ratings without marketing, promotion, or increased costs. Eliminating tune-out would cause listeners to become fans and rating nirvana would be within reach. The...

How To Double Your Ratings

A headline like Double Your Ratings seems like it will be followed by a comment like, "Get twice as many listeners." It doesn't seem possible, or at least it's unlikely. But this is not...

Daily Cume Is Key To Ratings Success

Broadcasters that want higher ratings (and who doesn't?) often misunderstand the key to increased ratings. Strategies to win The Ratings Game are designed to put stations in a position for success. But the moving...

Turn Listeners Into Fans That Self-Identify With The Show

Big brands with passionate advocates have found ways to stimulate fans in ways that cause them to connect with brand values in such profound ways they become willing, enthusiastic brand ambassadors. This is a...

The Value of Fans To a Radio Station

How much is a true fan worth? Radio stations spend a lot of time and money chasing listeners, trying to turn cume into quarter-hours by manipulating the rating service machinery. Programmers believe that more...
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