Thursday, December 1, 2022

Focus On Winning Fans, Not P1s

Radio programmers biggest problem isn't really TSL, or even getting more P1s. The challenge we face is turning existing listeners into fans.

Ratings Success: The 3 Ways To Grow Share

Most radio programmers know (mostly) how radio ratings work. The cynical response: Not very well. The Rating Game is frustrating, maddening, and unreliable. But let's simplify it. There are 3 ways to grow share....

Daily Cume Is Key To Ratings Success

Broadcasters that want higher ratings (and who doesn't?) often misunderstand the key to increased ratings. Strategies to win The Ratings Game are designed to put stations in a position for success. But the moving...

Ratings Terms Every Programmer Should Know

cRatings are a mysterious thing. The more you know, the more confounding and frustrating it gets. But to play and win The Ratings Game, it's important that programmers understand ratings terms and what they...

Download: Ratings Tracking Tool

Use this tool for keeping track of the station or show ratings over a long period of time.

How Radio Ratings Work

Executives, programmers, and personalities at tens of thousands of radio stations invest millions of dollars to win the ratings battle. Countless hours are spent obsessing about every detail. To win the Ratings Game, you...

Why Radio Ratings Samples Are So Low

The key to sustainable success is to attract a large, loyal fan base that actually participates in the ratings process. To win the Ratings Game, broadcasters should understand how a sample is recruited. Warning:...

How To React To A Bad Ratings Report

The release of new ratings reports is one of the most stressful of days for programmers and radio personalities. What do you do if radio gods deliver a bad ratings report even if the...

Ratings: Understanding Audience Turnover

Radio programmers often fall victim to projecting their own behavior on the audience. Nobody listens to your radio station more than the PD. That's why it's so easy to grow tired of popular programming...

How To Double Your Ratings

A headline like Double Your Ratings immediately seems like it will be followed by some comment like, "Get twice as many listeners." It just doesn't seem possible, or at least likely. But this is...

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