Friday, February 22, 2019

Why Radio Programming Is Tricky: The Two Switch Theory

While watching some old home videos (yeah, we have a life), I learned a valuable radio programming lesson from my two year old son. Specifically, it reminded me of the two switch theory of...

Increase Ratings? Simple. Reduce Tune Out

If a radio station could reduce listener erosion, that station could sustain ratings without marketing, promotion or increased costs. Without tune out, listeners would become fans, and you would reach ratings nirvana. Why worry...

How to Handle the Ratings Freak Out

The ratings freak out is understandable, but radio management can do serious internal (and external) damage by over-reacting. Whenever a ratings report comes out, broadcasters should step back, take a breath and try to...

The Incredible Power of Super-Listeners

Most radio stations already have enough listeners. We would, of course, always like more. More is better. But I'm guessing you have enough to be #1 with the target audience at least. And probably...

You’ll Be Surprised That This Commercial Free Stop Set Strategy Works

Many radio stations enjoy ratings success by manipulating their stop set strategy to allow for longer commercial free periods in the market's most listened-to quarter hours. I can tell you from experience that it works....

The Value of Fans To a Radio Station

Radio stations spend a lot of time and money chasing cume. And cume is important, for sure. The more customers, the better the chance to build a loyal fan base. But many stations put...

4 Ways to Impact Ratings By Thinking Outside In

Radio is one of those peculiar industries that touches all aspects of a programmer’s life. Radio station(s) require so much time and attention, it is hard to keep perspective. It's easy to think "inside...

The Ridiculousness of the Radio Ratings Process

The ratings system is broken. The ridiculousness of the radio ratings process continues and it appears broadcasters are doing little about it. Most every market has stories about crazy, unbelievably wild ratings swings traced to...

An Extra 10 Percent In 9 Areas Will Increase Ratings

A willingness to go the extra mile is rare. I'm not talking about being really good at the things that must be done to get by. I'm talking about the extra 10 percent. An extra 10...

Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial free. Okay, that's not probable. So what is the best way to schedule those pesky spots? What is programming's best practice on stop set placement?...

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Why Radio Programming Is Tricky: The Two Switch Theory

While watching some old home videos (yeah, we have a life), I learned a valuable radio programming lesson from my two year old son....