Increase Ratings? Simple. Reduce Tune-Out
If a radio station could reduce listener erosion, it could sustain ratings without marketing, promotion, or increased costs. Eliminating tune-out would cause listeners to become fans and rating nirvana would be within reach. The...
How To Double Your Ratings
A headline like Double Your Ratings immediately seems like it will be followed by a comment like, "Get twice as many listeners." It doesn't seem possible, or at the very least it's unlikely. But...
Daily Cume Is Key To Ratings Success
Broadcasters that want higher ratings (and who doesn't?) often misunderstand the key to increased ratings. Strategies to win The Ratings Game are designed to put stations in a position for success. But the moving...
The Value of Fans To a Radio Station
How much is a true fan worth? Radio stations spend a lot of time and money chasing listeners, trying to turn cume into quarter-hours by manipulating the rating service machinery. Programmers believe that more...
A Realistic Way to Convert Cume to Fans
The Holy Grail of radio programming is to convert cume to fans. After all, fans have infinitely more value in affecting TSL (time spent listening). Stations spend a lot of time fine-tuning a strategy...
You Should Recycle More Content
How committed are you to recycling content? No matter how you answer that question, I will make the case that you should recycle more content. Supporting data follows, but first, let's take a look...
Focus On Winning Fans, Not P1s
Radio programmers biggest problem isn't really TSL, or even getting more P1s. The challenge we face is turning existing listeners into fans.
Ratings Success: The 3 Ways To Grow Share
Most radio programmers know (mostly) how radio ratings work. The cynical response: Not very well. The Rating Game is frustrating, maddening, and unreliable. But let's simplify it. There are 3 ways to grow share....
The Physics of Passion And Loyal Fans
Every broadcaster should want fans. Bold, loyal, passionate followers make up the bulk of listening. But most stations do not have the courage to recruit and lead a passionate fan base. The physics of passion...
Ratings Terms Every Programmer Should Know
cRatings are a mysterious thing. The more you know, the more confounding and frustrating it gets. But to play and win The Ratings Game, it's important that programmers understand ratings terms and what they...