Saturday, March 28, 2020

Avoiding Tune Out 101 Seminar on Demand

The most reliable way to increase radio ratings is to keep current listeners tuned in longer, and more often. In this seminar, Tracy Johnson shows you the 6 main causes of tune out and...

Increase Ratings? Simple. Reduce Tune Out

If a radio station could reduce listener erosion, that station could sustain ratings without marketing, promotion or increased costs. Without tune out, listeners would become fans, and you would reach ratings nirvana. Why worry...

How To Double Your Ratings

Yeah, a headline like Double Your Ratings immediately makes you think it will be followed with some flippant comment like, "Get twice as many listeners." I'm not selling a magic, "get rich quick" plan. But...

6 Ways to Win a Programming Battle With A Direct Competitor

It’s normal to freak out a little when a new station, personality or radio show comes on the air. After all, the radio pie is already sliced pretty thin. Head-to-head competition is more common...

The Real Competition Is Not Other Stations

Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations to capture listener attention. And you know what? Most of that energy is wasted....

This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm serious. It could...

Hack the Ratings With Online Videos In a Few Fast, Easy Steps

When I experienced the sheer power of this viral video from Hot 96.9 in Boston, it was clear that something major was going on. And there's tremendous potential for air personalities to build a...

How The Pop Music Cycle Affects Ratings

If you program a music station, you know that strength of current music is critical to your brand's success. The more you depend on music, the more the pop music cycle affects ratings. When music goes...

Why Radio Programming Is Tricky: The Two Switch Theory

While watching some old home videos (yeah, we have a life), I learned a valuable radio programming lesson from my two year old son. Specifically, it reminded me of the two switch theory of...

It’s Time To Rethink Your Clocks

At any hour of any day, tune in any station in any market. What will you hear? Sameness. Commercials happen at the same times. Promos air going into stop sets. News is on at...

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Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Game: Which of Us

One goal of every personality should be to demonstrate desired character traits on a regular basis. This is how listeners get to know you, and...