Ratings Strategy: Don’t Worry About Burnout. Worry About Burn-In.
How would you like to build a long-term ratings strategy that grows your audience share by 70%? That sentence has…
Ratings
Download: The TSL Math Calculator
Your audience listens far less than you think, and that should have a profound effect on how you program content,…
Optimize For Nielsen: Pros And Cons Of A Commercial-Free Strategy
Many radio stations build a strategy around being “the most music”, but that claim doesn’t hold up when listeners compare…
How to Turn Listeners Into Fans
Every show should have a common goal that, when achieved, will lead to higher ratings, increased revenue, and a bigger…
Reduce Tune Out: The First Step Is Do No Harm
Medical students are taught the foundational rule of becoming a doctor: do no harm. In radio, the equivalent is to…
Stop Calling It Commercial Free!
There are plenty of good commercial-free strategies that enhance station brands and extend TSL (time spent listening). Removing spots for…
Avoiding Tune Out: The Audience’s Learning Curve
Here’s some irrefutable logic: One of the keys to your success is time spent listening. Preventing tune-out is a key…
The Ratings Power of Plus One
Get ready to have your mind blown. This may be the most encouraging radio-related message you’ve heard in months. Your…
The Forces That Move Ratings And Why Most “Ratings Freakouts” Miss the Real Cause
When ratings results are released, the first instinct is to react emotionally. Then the chain reaction occurs. Initial celebration turns…
The Real Competition Is Not Other Stations
Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations…