Wednesday, December 19, 2018

Should You Program For PPM Methodology?

I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. Specifically, the question is whether it's possible to connect with the audience in a radio ratings world...

The Incredible Power of Super-Listeners

Most radio stations already have enough listeners. We would, of course, always like more. More is better. But I'm guessing you have enough to be #1 with the target audience at least. And probably...

How The Pop Music Cycle Affects Ratings

If you program a music station, you know that strength of current music is critical to your brand's success. The more you depend on music, the more the pop music cycle affects ratings. When music goes...

3 Ways To Increase Ratings By Playing to Ratings Respondents

As long as the radio industry allows ratings services to hold us hostage to their insanely outdated methods of gathering ratings data, programmers should at least know how to play the game. And that...

Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial free. Okay, that's not probable. So what is the best way to schedule those pesky spots? What is programming's best practice on stop set placement?...

Increase Ratings? Simple. Reduce Tune Out

If a radio station could reduce listener erosion, that station could sustain ratings without marketing, promotion or increased costs. Without tune out, listeners would become fans, and you would reach ratings nirvana. Why worry...

How To Double Your Ratings

Yeah, a headline like Double Your Ratings immediately makes you think it will be followed with some flippant comment like, "Get twice as many listeners." I'm not selling a magic, "get rich quick" plan. But...

You Are a Politician. Run for Office and Win!

You may hate government, politics and the whole political machine. In fact, you probably hate politicians most of all. And elections. And  campaigns. But, at the end of the day, radio brands and air...

You’ll Be Surprised That This Commercial Free Stop Set Strategy Works

Many radio stations enjoy ratings success by manipulating their stop set strategy to allow for longer commercial free periods in the market's most listened-to quarter hours. I can tell you from experience that it works....

An Extra 10 Percent In 9 Areas Will Increase Ratings

A willingness to go the extra mile is rare. I'm not talking about being really good at the things that must be done to get by. I'm talking about the extra 10 percent. An extra 10...

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14 Ways To Make Your Personality More Likable

It's hard to say exactly what makes some air personalities more likable than others. We do know sarcastic and cynical talent has a hard...