Sunday, July 3, 2022

3 Ways To Lose a Programming Battle With A Direct Competitor

You have a new competitor in town. They've challenged your position and are attacking your brand. Uh oh. Now what? Hopefully, you'll follow these 6 ways to win the battle. But even if you...

Daily Cume Is Key To Ratings Success

Broadcasters that want higher ratings (and who doesn't?) often misunderstand the key to increased ratings. Strategies to win The Ratings Game are designed to put stations in a position for success. But the moving...

6 Ways to Win a Programming Battle With A Direct Competitor

It’s normal to freak out a little when a new station, personality or radio show comes on the air. After all, the radio pie is already sliced pretty thin. Head-to-head competition is more common...

Focus On Winning Fans, Not P1s

Radio programmers biggest problem isn't really TSL, or even getting more P1s. The challenge we face is turning existing listeners into fans.

Should You Program Your Radio Show Based on PPM Methodology?

I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. The question is whether it's possible to connect with the audience in a world judged by...

A Realistic Way to Convert Cume to Fans

The Holy Grail of radio programming is to convert cume to fans. After all, fans have infinitely more value in affecting TSL (time spent listening). Stations spend a lot of time fine-tuning a strategy...

Starbucks Teaches Programmers How To Increase Ratings

The radio ratings formula is a mystery to many, but it really comes down to two factors: cume and TSL (Time Spent Listening). Cume is the total number of listeners. TSL is the number...

Ratings: Share Is Not Created Equal

Radio program directors often compare ratings performance by how well their station performs against other stations based on share. That's understandable, of course. It's the most public number and easiest to understand. However, the...

Ratings: How Weighting Works

When playing The Ratings Game, programmers should understand how the game is played. And it's a strange game in many ways. One of the most common mistakes is when broadcasters make programming decisions based...

Ratings: Understanding Audience Turnover

Radio programmers often fall victim to projecting their own behavior on the audience. Nobody listens to your radio station more than the PD. That's why it's so easy to grow tired of popular programming...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Feature: The Last Word

The Last Word works in any format, even talk and sports stations. It's also fun to play with guests and during interviews with celebrities. The...
0:00
0:00