Turn Listeners Into Fans That Self-Identify With The Show
Big brands with passionate advocates have found ways to stimulate fans in ways that cause them to connect with brand values in such profound ways they become willing, enthusiastic brand ambassadors. This is a...
The Value of Fans To a Radio Station
How much is a true fan worth? Radio stations spend a lot of time and money chasing listeners, trying to turn cume into quarter-hours by manipulating the rating service machinery. Programmers believe that more...
How To Attract and Lead a Community of Fans By Being the Underdog
Many of you are too young to remember the classic cartoon Underdog. Check it out sometime.
https://youtu.be/Pa1fH0SvGPg
Yeah, a little cheesy, but awesome. And there are lessons for radio performers.
This article explains how to get traction...
A Realistic Way to Convert Cume to Fans
The Holy Grail of radio programming is to convert cume to fans. After all, fans have infinitely more value in affecting TSL (time spent listening). Stations spend a lot of time fine-tuning a strategy...
Focus On Winning Fans, Not P1s
Radio programmers biggest problem isn't really TSL, or even getting more P1s. The challenge we face is turning existing listeners into fans.
The Physics of Passion And Loyal Fans
Every broadcaster should want fans. Bold, loyal, passionate followers make up the bulk of listening. But most stations do not have the courage to recruit and lead a passionate fan base. The physics of passion...
The Passion Puzzle
As a radio performer, most personalities want to inspire a large fan base of raving fans. That leads to rating success, bonuses, and satisfaction in this amazing, wonderful business of radio. But how does...
The Truth About Radio P1s and Fans
he ratings report is in. Results indicate the cume is strong but P1's are down. Oh no! A management freak out because everyone knows that P1's are the lifeblood of a radio brand. The...