How To Double Your Ratings
A headline like Double Your Ratings immediately seems like it will be followed by a comment like, "Get twice as many listeners." It doesn't seem possible, or at the very least it's unlikely. But...
Ratings Success: The 3 Ways To Grow Share
Most radio programmers know (mostly) how radio ratings work. The cynical response: Not very well. The Rating Game is frustrating, maddening, and unreliable. But let's simplify it. There are 3 ways to grow share....
How To React To A Bad Ratings Report
The release of a new rating report is one of the most stressful of days for programmers and radio personalities. A bad ratings report can happen even if the station sounds great. So what...
3 Ways To Increase Ratings By Playing to Ratings Respondents
As long as the radio industry allows ratings services to hold us hostage to their insanely outdated methods of gathering ratings data, programmers should at least know how to play the game. And that...
Starbucks Teaches Programmers How To Increase Ratings
The radio ratings formula is a mystery to many, but it really comes down to two factors: cume and TSL (Time Spent Listening). Cume is the total number of listeners. TSL is the number...
How to Handle The Ratings Freak Out
A new rating report is delivered, and everyone is tense. If it's good, there's a party. If not, management goes nuts. Inconsistencies are as old as the first survey period in radio history. Ratings...
This Radio Station Increased Share By 70% With This Ratings Strategy
How would you like to implement a long-term ratings strategy and increase audience share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm serious. It...
Should You Program Your Radio Show Based on PPM Methodology?
I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. The question is whether it's possible to connect with the audience in a world judged by...