What? How Many Promos Are Needed?
It’s becoming increasingly complex to inspire audiences to take action. Listeners are increasingly distracted, and competition for limited attention is…
Ratings
Monitor These Key Rating Metrics For Your Morning Show
When a new rating period concludes, programmers breathe a sigh of relief until the stress builds as the rating results…
You Will Be Shocked At How Little Listeners Hear
This is one of those good news/bad news messages. Or, perhaps it’s more bad news/good news. You work hard each…
The Ratings Illusion: How Weighting Works
Welcome to The Ratings Game, where the rules are vague, the dice are loaded, and one respondent can be worth…
Radio Ratings Samples: The Problem Nobody Wants To Talk About
The dirty little secret of the Ratings Game? Winning isn’t just about building a big, loyal fan base. It’s about…
Optimize For Nielsen: Cross-Promote Other Stations With A Specific Appointment CTA
Radio programmers often obsess about keeping every quarter-hour possible. The fear of “losing listeners” is real, and in the world…