Radio Is Not Free: The Cost of Listening
Everything is a value exchange. There is a price and a value. Price is how much something costs. Value is…
Ratings
Optimize For Nielsen: Repetition, Library Depth and Rating Results
The ratings are in. There is a TSL (time spent listening) problem. The cume went up, but the average quarter…
Don’t Let PPM Kill Your Brand Imaging
Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement…