Monday, October 22, 2018

Why Radio Programming Is Tricky: The Two Switch Theory

While watching some old home videos (yeah, we have a life), I learned a valuable radio programming lesson from my two year old son. Specifically, it reminded me of the two switch theory of...

Increase Ratings? Simple. Reduce Tune Out

If a radio station could reduce listener erosion, that station could sustain ratings without marketing, promotion or increased costs. Without tune out, listeners would become fans, and you would reach ratings nirvana. Why worry...

How To Double Your Ratings

Yeah, a headline like Double Your Ratings immediately makes you think it will be followed with some flippant comment like, "Get twice as many listeners." No, I'm not selling a magic, "get rich quick" plan....

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Cause Marketing: Socks For The Homeless

Socks for the Homeless is a great idea to make a difference and stand out in a very different way. Plus, you can activate...