Daily Cume Is Key To Ratings Success
Broadcasters that want higher ratings (and who doesn't?) often misunderstand the key to increased ratings. Strategies to win The Ratings Game are designed to put stations in a position for success. But the moving...
You Should Recycle More Content
How committed are you to recycling content? No matter how you answer that question, I will make the case that you should recycle more content. Supporting data follows, but first, let's take a look...
Ratings Success: The 3 Ways To Grow Share
Most radio programmers know (mostly) how radio ratings work. The cynical response: Not very well. The Rating Game is frustrating, maddening, and unreliable. But let's simplify it. There are 3 ways to grow share....
Ratings Terms Every Programmer Should Know
cRatings are a mysterious thing. The more you know, the more confounding and frustrating it gets. But to play and win The Ratings Game, it's important that programmers understand ratings terms and what they...
How Radio Ratings Work
Executives, programmers, and personalities at tens of thousands of radio stations invest millions of dollars to win the ratings battle. Countless hours are spent obsessing about every detail. To win the Ratings Game, you...
Why Radio Ratings Samples Are So Low
The key to sustainable success is to attract a large, loyal fan base that actually participates in the ratings process. To win the Ratings Game, broadcasters should understand how a sample is recruited. Warning:...
How To React To A Bad Ratings Report
The release of a new rating report is one of the most stressful of days for programmers and radio personalities. A bad ratings report can happen even if the station sounds great. So what...
Ratings: Understanding Audience Turnover
Radio programmers often fall victim to projecting their own behavior on the audience. Nobody listens to your radio station more than the PD. That's why it's so easy to grow tired of popular programming...
The Pros and Cons of Metered Ratings
Depending on the ratings service and market, there are two types of ratings methodologies. One compiles ratings using diary methodology. The other is metered Rating via the Personal People Meter (PPM).
This article explains the...
Ratings: Share Is Not Created Equal
Radio program directors often compare ratings performance by how well their station performs against other stations based on share. That's understandable, of course. It's the most public number and easiest to understand. However, the...