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Ratings Basics

You Should Recycle More Content

How committed are you to recycling content? No matter how you answer that question, you should recycle more content. Supporting data follows, but first, let's look at the basics that support creating less content and...

Monitor These Key Rating Metrics For Your Morning Show

When a new rating period concludes, programmers breathe a sigh of relief until the stress builds as the rating results near. The pressure often extends to the rest of the programming team and can...

Should You Program Your Radio Show Based on PPM Methodology?

Managers and programmers wring their hands over how to structure their radio stations in an endless cat-and-mouse game to manipulate the ratings system. The mechanics of winning credit for a quarter-hour share vary depending...

Daily Cume Is Key To Ratings Success

Broadcasters that want higher ratings (and who doesn't?) often misunderstand the key to increased ratings. Strategies to win The Ratings Game are designed to put stations in a position for success. But the moving...

Ratings Success: The 3 Ways To Grow Share

Most radio programmers know (mostly) how radio ratings work. The cynical response: Not very well. The Rating Game is frustrating, maddening, and unreliable. But let's simplify it. There are 3 ways to grow share....

Ratings Terms Every Programmer Should Know

cRatings are a mysterious thing. The more you know, the more confounding and frustrating it gets. But to play and win The Ratings Game, it's important that programmers understand ratings terms and what they...

How Radio Ratings Work

Executives, programmers, and personalities at tens of thousands of radio stations invest millions of dollars to win the ratings battle. Countless hours are spent obsessing about every detail. To win the Ratings Game, you...

Why Radio Ratings Samples Are So Low

The key to sustainable success is to attract a large, loyal fan base that actually participates in the ratings process. To win the Ratings Game, broadcasters should understand how a sample is recruited. Warning:...

How To React To A Bad Ratings Report

The release of a new rating report is one of the most stressful of days for programmers and radio personalities. A bad ratings report can happen even if the station sounds great. So what...

Ratings: Understanding Audience Turnover

Radio programmers often fall victim to projecting their own behavior on the audience. Nobody listens to your radio station more than the PD. That's why it's so easy to grow tired of popular programming...
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