Tuesday, June 18, 2019
Home Ratings Ratings Manipulation

Ratings Manipulation

You’ll Be Surprised That This Commercial Free Stop Set Strategy Works

Many radio stations enjoy ratings success by manipulating their stop set strategy to allow for longer commercial free periods in the market's most listened-to quarter hours. I can tell you from experience that it works....

It’s Time To Rethink Your Clocks

At any hour of any day, tune in any station in any market. What will you hear? Sameness. Commercials happen at the same times. Promos air going into stop sets. News is on at...

3 Ways To Increase Ratings By Playing to Ratings Respondents

As long as the radio industry allows ratings services to hold us hostage to their insanely outdated methods of gathering ratings data, programmers should at least know how to play the game. And that...

Should You Program For PPM Methodology?

I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. Specifically, the question is whether it's possible to connect with the audience in a radio ratings world...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Six Things That Cause Tune In

Most radio stations are not aggressive enough. Attracting listeners to become loyal fans of a station or radio show demands a creative approach to...