Wednesday, December 19, 2018

Ratings Are Driven By Daily Cume

Stations that want higher ratings (and what station doesn't?) create a strategy to put their station in the best position for success. Sounds logical, right? But there are so many moving parts to the...

Should You Program For PPM Methodology?

I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. Specifically, the question is whether it'sĀ possible to connect with the audience in a radio ratings world...

The Ridiculousness of the Radio Ratings Process

The ratings system is broken. The ridiculousness of the radio ratings process continues and it appears broadcasters are doing little about it. Most every market has stories about crazy, unbelievably wild ratings swings traced to...

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How To Celebrate Air Check Meetings

In a perfect world, air talent would receive regular input, filled with constructive, positive comments. The PD would be supportive and upbeat. And upperĀ management...