Friday, May 20, 2022

Methods To Test Features

We all love our babies. They're cute because they're ours. But step back and it's easy to see that some of those kids are ugly. It's the same with features on radio shows. But...

The Danger of Using Online Music Clubs For Music Research

Programmers who base music choices on research and data feel confident in decisions from data. They reason the information gathered from real listeners is more reliable than "gut". But there is a flaw in...

How To Get Research Using The OAR Method

A fundamental step in creating a show strategy is defining a target listener. A poorly defined target has caused many stations to fail. That's why I recommend stations get deeper into the targeting process...

Music Research: 5 More Ways To Improve Response

How can I improve the response from my research panel? That's the most asked question about online music tests. Online music surveys are a popular way for radio stations to gather information from listeners. It's...

How to Conduct a (Nearly) Free Research Project

A free research project? Seriously? That price point gets even the tightest manager’s attention. But you can do it, if you are willing to invest a little time and creativity into a project. In this...

How To Get Free Audience Research

Radio stations have a tremendous advantage over most businesses. We have a large audience that is willing to respond with feedback if we ask for it properly. Mine that resource, can you can get...

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information and insight into...

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Radio Is Not Free: The Cost of Listening

Everything is a value exchange. There is a price and a value. Price is how much something costs. Value is what the benefit received....
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