Sunday, July 3, 2022

Methods To Test Features

We all love our babies. They're cute because they're ours. But step back and it's easy to see that some of those kids are ugly. It's the same with features on radio shows. But...

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information and insight into...

The Danger of Using Online Music Clubs For Music Research

Programmers who base music choices on research and data feel confident in decisions from data. They reason the information gathered from real listeners is more reliable than "gut". But there is a flaw in...

Research Key: Ask Actionable Questions

Stations with the luxury of a having a research budget will be spending a big chunk of cash on that next perceptual survey. But are you getting data that will motivate change? Many research questionnaires...

How To Get Research Using The OAR Method

A fundamental step in creating a show strategy is defining a target listener. A poorly defined target has caused many stations to fail. That's why I recommend stations get deeper into the targeting process...

Improve Music Research: Eliminate The Middle

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It's time to improve results by adjusting the traditional scale used to...

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Feature: What’s The Situation

What's The Situation is a fun, interactive feature that connects listeners to stories happening in pop culture while shining a spotlight on the personalities. This...
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